Fractional CMO: Growth, GTM & Cross-Sell Leader

Go Fractional; United States; Hybrid; USD 120,000 - 180,000; Part time

Job summary

Go Fractional, a provider of fractional executive services in the United States, seeks a Senior CMO (approx. 10-20 hours/week) to lead go-to-market and marketing strategy.

You will build a roadmap to scale the business unit toward a substantially larger revenue run rate, balancing strategic vision with hands-on execution. You will collaborate with the executive team and field operations to align sales, marketing, and service delivery, establish KPIs and ROI, and mentor the current marketing

Qualifications

• Senior enterprise-level CMO with proven scale of mid-market to large organizations.
• Deep B2B GTM experience and cross-selling of integrated solutions.
• Hands-on balance of strategy and execution with ability to deliver a roadmap.

Responsibilities

• Lead development and execution of the go-to-market strategy for facility and property services.
• Define and implement the marketing department strategy and operating model.
• Drive cross-selling and wallet share across service lines.
• Build a scaling roadmap with measurable growth milestones.
• Collaborate with executives and field operations to align sales, marketing, and delivery.
• Establish KPIs, ROI measurement, and reporting to inform decisions.
• Provide hands-on support for priority campaigns and messaging.
• Advise on governance and compliance for fractional engagements.
• Mentor existing marketing leadership to elevate capability and execution.

Skills

Go-to-market strategy

Cross-selling

B2B marketing

Executive leadership

Fractional leadership

Roadmapping

Job description

Go Fractional, a provider of fractional executive services in the United States, seeks a Senior CMO (approx. 10-20 hours/week) to lead go-to-market and marketing strategy.

You will build a roadmap to scale the business unit toward a substantially larger revenue run rate, balancing strategic vision with hands-on execution. You will collaborate with the executive team and field operations to align sales, marketing, and service delivery, establish KPIs and ROI, and mentor the current marketing