Fractional Chief Marketing Officer

The Fesco Group

New York (NY)

Hybrid

USD 150,000 - 210,000

Part time

14 days+

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Job summary

An innovative personal care company in New York seeks a fractional Chief Marketing Officer to drive the launch of their product, The Epilaser. This role requires a seasoned marketer with extensive B2B and DTC experience within the beauty and personal care industries. Responsibilities include guiding brand presence, executing marketing strategies, and managing marketing budgets. Ideal candidates will have at least 10 years of experience and demonstrated leadership in consumer marketing.

Qualifications

10+ years of experience in B2B, DTC consumer marketing.
5+ years in a leadership role.
Experience with consumer research and strategic communications planning.
Experience with marketing tech stacks and analytics.
Experience managing paid, earned, and owned channels.

Responsibilities

Create a breakthrough brand presence for Epilady products.
Conduct consumer and market research for audience insights.
Manage the consumer marketing budget and track KPIs.
Develop and execute a centralized digital and print marketing plan.
Drive the consumer journey from acquisition to advocacy.
Oversee paid, earned, and owned channels and marketing tech stack.
Define KPIs, dashboards, and budget management.
Collaborate with Sales, Marketing, and eCommerce teams.

Skills

Branded B2B marketing

Digital marketing

Consumer research

Analytical skills

Social media management

Analytics

Vendor management

Cross-functional leadership

Marketing automation

Education

Bachelor’s degree in Marketing

Tools

Marketing technology platforms

Job description

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At The Fesco Group, we believe in making people’s lives better through innovation and design. We’re always relentlessly searching for incredibly talented individuals who are looking for nothing short of an opportunity to change the world! We want opinionated, passionate, hyper-creative, out-of-the-box thinkers to join our elite, fast-paced and wildly collaborative team.

We are providing an incredible career opportunity to help launch a game-changing, category-killing product within our Epilady personal care brand, "The Epilaser", At-Home Laser Hair Removal | Smart Follicle Targeting | Epilaser (www.epilaser.com). This product can positively change lives and will definitely be sought after by millions of men and women around the world.

We are looking for a Fractional Chief Marketing officer (on a contract or long-term, part-time basis) to work with internal teams and external marketing agencies in order to properly launch The Epilaser to consumers within the U.S. This fractional role can be 1-3 days per week, with at least one day on-site at our headquarter locations in Brooklyn, New York.

You will play a key role in transforming the Epilady brand and The Epilaser product into a consumer electronics powerhouse – actively promoting its specialty in “beauty” and “personal care / grooming”. This role will be intimately involved in developing the “go-to-market” strategy and then subsequently driving awareness and sales through all marketing channels within a well-designed and orchestrated campaign.

We are looking for a world-class marketer who is experienced in directing bold, consumer‑centric initiatives that drive category growth, brand interest and equity, and new consumer sales. That means you are a skilled leader in developing and executing the overall consumer marketing and digital marketing strategy to continually exceed DTC and retail channel revenue and contribution margin goals.

Responsibilities

Create a breakthrough brand presence for our Epilady consumer product portfolio.
Conduct consumer and market research to profile audience segments and glean actionable insights, which serve as inspiration to design high-performing consumer marketing programs.
Develop and take ownership of the brand and product storytelling (including tone, positioning, and overall messaging).
Develop and execute a centralized digital and print marketing plan in collaboration with senior management team.
Develop programs which facilitate the consumer journey from acquisition, engagement, conversion and advocacy.
Design and connect all aspects of consumer touchpoints across the journey, including paid, earned and owned channels, with an emphasis on performance marketing, marketing automation, influencers and affiliate programs, eComm/.com experience, branded retail merchandising and co-marketing, PR, and social media channels.
Collaborate with Sales, Marketing and eCommerce staff to develop and deliver relevant content aimed at attracting customers to the company’s website and social media platforms.
Project manage internal constituencies and external resources to properly launch new marketing campaigns for product launches.
Leverage data and AI to recommend dynamic use of content to reach consumer segments and trigger appropriate actions.
Define KPIs, tracking rules, and dashboards with our data team for continuous improvement and goal management.
Develop and manage the consumer marketing budget and reconcile with regular updates.
Stay up-to-date on industry trends, best practices, technology and identify opportunities for innovation.
Foster an environment of inclusion and belonging where all employees and vendors feel valued, where differences are embraced, and everyone feels empowered to bring their full, authentic selves to work.

Qualifications

Drive to achieve, endless curiosity, and the tenacity it takes to pursue excellence in our craft while achieving goals.
Bachelor’s degree in Marketing or related field.
10+ years of experience in branded B2B, Digital and DTC consumer marketing, within “beauty”, “personal care” and/or “personal grooming” industry.
5+ years in a leadership role.
Experience managing or working with social media (as a marketing tool).
Experience with consumer research, strategic communications planning, and tracking and reporting across channels.
Previous responsibility in owning and managing all paid, earned, and owned channels, and owning a marketing tech stack.
Ability to work creatively and resourcefully within a budget.
Capability to orchestrate multiple simultaneous programs and channels across cross‑functional teams and outside vendors.
Strong sensitivity to effective creative execution and nuance in the details.
Knowledge of managing vendor contracts and outside agencies.
Strong analytical skills, with the ability to interpret data and make informed decisions with an instinctual marketing approach to capture hearts and minds.
Excellent interpersonal and communication skills, with the ability to lead and motivate a team.
Knowledge of marketing technology platforms, including digital marketing and analytics tools.