FP&A Principal Analyst - Corporate Finance

REI; Seattle (WA); On-site; USD 98,000 - 157,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement savings plan

Paid time off

Job summary

REI Co-op is seeking a Principal Financial Analyst to serve as a senior contributor in Finance, leading enterprise planning, forecasting, and management reporting. You will partner with finance and business leaders to shape strategies and evaluate cross‑divisional tradeoffs, developing advanced models to support complex decisions.

This role requires expert financial modeling, strategic acumen, and the ability to influence executives.

Qualifications

• 7+ years of FP&A experience in Accounting/Finance.
• Advanced financial modeling including scenario modeling and enterprise level tradeoff analysis.
• Strong business acumen with understanding of end-to-end processes and their financial implications.
• Proven ability to define ambiguous problems and independently structure analytical solutions.
• Advanced PC experience with Word, Excel and PowerPoint.

Responsibilities

• Serve as the strategic finance partner to business leaders, shaping priorities and aligning financial strategy with enterprise objectives.
• Build trusted partnerships across Finance and relevant business functions to influence decision‑making and drive cross‑functional outcomes.
• Define and structure complex, high‑impact business problems within an area of responsibility.
• Design scalable financial models and analytical frameworks used across teams.
• Lead complex analyses to evaluate tradeoffs, risks, and financial implications.
• Translate data into clear recommendations for senior and executive leadership.
• Identify emerging business questions and determine what analysis is needed and where data should be sourced.
• Establish best practices for financial modeling, scenario planning, and analytical rigor across FP&A.
• Act as a thought leader and subject matter expert, elevating quality of decision support.
• Lead as the analytical leader on complex initiatives.
• Support development and execution of strategic growth initiatives through partnerships and evaluation of new business models tied to customer acquisition, engagement, and lifetime value.
• Build financial models, create business cases, and analyze data to drive actionable leadership insights.
• Coach and mentor junior analysts.

Skills

Financial analysis

Strategic thinking

Communication

Storytelling / decision framing

Autonomous problem-solving

Education

Bachelor’s Degree in Finance, Business, Accounting, or similar

MBA or similar certification

Tools

Microsoft Excel

PowerPoint

Microsoft Word

SAP Analytics Cloud

SAP

Job description

Overview

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co‑op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

The Principal Financial Analyst is the highest‑level individual contributor within the Finance organization. The role contributes to REI’s success by operating as a senior individual contributor providing advanced financial and analytical leadership. Rather than focusing primarily on execution, this role identifies ambiguous opportunities, structures analytical approaches, and influences outcomes across senior stakeholders and business partners. You will partner with finance and business leaders to shape functional and divisional financial strategies. You will lead enterprise planning, forecasting, and management reporting processes while evaluating cross‑divisional tradeoffs and developing advanced models that support complex business decisions. This role plays a critical part in ensuring consistent, accurate, and insightful financial reporting, long‑range planning, and executive decision support across the co‑op. Your financial expertise, business insight, and understanding of cross‑functional impacts will help ensure that high‑impact decisions are supported by clear, scalable, and actionable insights.

Responsibilities And Qualifications

• Serve as the strategic finance partner to business leaders, shaping priorities, influencing investment decisions, and aligning financial strategy with enterprise objectives
• Build trusted partnerships across Finance and relevant business functions to influence decision‑making, align priorities, and drive cross‑functional outcomes
• Define and structure complex, high‑impact business problems within an area of responsibility
• Design scalable financial models and analytical frameworks that are leveraged across teams and business areas
• Lead complex analyses to evaluate tradeoffs, risks, and financial implications
• Influence and shape decision‑making by translating data into clear recommendations for senior and executive leadership
• Identify emerging business questions and proactively determine what analysis is needed, how it should be structured, and where data should be sourced
• Establish best practices for financial modeling, scenario planning, and analytical rigor across FP&A
• Act as a thought leader and subject matter expert, elevating the quality and consistency of decision support within supported business functions and teams
• Act as the de facto analytical leader on complex initiatives
• Support the development and execution of the Co‑op’s strategic growth initiatives through partnership, investment evaluation, and assessment of new business models tied to customer acquisition, engagement, and lifetime value.
• Build financial models, create business cases, and analyze data to drive actionable insights for leadership decisions.
• Coach and mentor junior analysts
• This role is accountable for providing high‑quality financial insights, analysis, and decision support that improve business outcomes
• Prioritizes and frames work across teams rather than executing isolated analyses
• Leads through influence, setting standards for analytical rigor, storytelling, and decision framing
• Leverages AI and advanced analytics to redefine how FP&A identifies insights, models scenarios, and supports decision‑making at scale
• Operates with a high degree of autonomy. Defines problems, sets the analytical approach, and drives work from concept to implementation.

Required Qualifications

• 7+ years of financial planning and analysis experience in Accounting/Finance
• Bachelor’s Degree in Finance, Business, Accounting, or similar
• Advanced financial modeling expertise, including scenario modeling and enterprise level tradeoff analysis
• Strong business acumen with understanding of end‑to‑end processes and their financial implications
• Proven ability to define ambiguous problems and independently structure analytical solutions
• Advanced PC experience working with Microsoft Word, Excel and PowerPoint
• Creates a strong, mutually supportive work spirit and culture where people can do their best

Preferred Qualifications

• MBA or similar certification
• Experience supporting enterprise or complex initiatives
• Experience with SAP Analytics Cloud, SAP, and/or equivalent planning and ERP systems
• Demonstrated project management skills
• Experience working in the retail industry

Closing

At REI, we believe the outdoors is for all.

We are committed to becoming a fully inclusive, anti‑racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfil our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.

Pay Range

$98,300.00 - $157,400.00 per year