Founding Social Video Creator

Alt; New York (NY); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Equity

In-person NYC office

Health, dental, and vision insurance

Unlimited PTO

Job summary

Blossom Health in New York City is seeking a Founding Social & Content Creator to build Blossom’s organic presence across TikTok, Instagram, and Facebook from end to end. You’ll ideate, shoot, edit, publish, and measure performance, working closely with the marketing team to shape hooks and formats.

This is not a traditional role; you’ll move fast, own the process, and grow a brand from zero with 1–3 years of experience and a portfolio of self-made content.

Qualifications

• 1–3 years of experience creating content or running social for a brand, startup, agency, creator, or own audience.
• You have personally grown a social account to 50K+ followers or can show comparable evidence of meaningful audience growth.
• You’ve created content that has generated 1M+ organic views within a 90-day period.
• You have a portfolio of short-form content that you personally concepted, filmed, and edited.

Responsibilities

• Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms.
• Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence.
• Concept, script, film, edit, and publish short-form video from start to finish.
• Be comfortable appearing on camera and pulling other members of the Blossom team into content.
• Build repeatable content franchises that audiences recognize and want to come back to.
• Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate.
• Create UGC-style paid creative for Meta and TikTok, including multiple hooks, cuts, and calls to action for testing.
• Work with creators, clinicians, patients, and members of our team to source and produce compelling content.
• Manage and grow our social community through comments, DMs, and conversations.
• Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines.
• Track performance across views, reach, watch time, shares, saves, follower growth, profile visits, and site traffic.
• Use performance data to constantly refine what we create and where we invest our time.
• Stay obsessed with what is happening on the internet and continuously experiment with new formats, platforms, creators, and ideas

Skills

Content creation

Social media management

On-camera presence

Video editing (CapCut/Premiere)

Tools

CapCut

Premiere

Job description

Blossom Health in New York City is seeking a Founding Social & Content Creator to build Blossom’s organic presence across TikTok, Instagram, and Facebook from end to end. You’ll ideate, shoot, edit, publish, and measure performance, working closely with the marketing team to shape hooks and formats.

This is not a traditional role; you’ll move fast, own the process, and grow a brand from zero with 1–3 years of experience and a portfolio of self-made content.