Content Creator [Contract]

Daily Harvest; New York (NY); Hybrid; USD 45,000 - 55,000; Full time

Job summary

A leading food and wellness brand is seeking a junior-level, TikTok-savvy Content Creator to develop engaging, trend-focused content for their social media channels. This role demands a strong on-camera presence and the ability to create authentic videos that resonate with the brand ethos. The ideal candidate should have some familiarity with short-form video production and a collaborative mindset, as the position entails working closely with the team in New York office. Join a unique environment that challenges conventional wellness narratives.

Qualifications

• 0–2 years of experience in short-form video content creation.
• Ability to work independently on content from concept to post.
• Strong comedic sensibility and adaptability in video content.

Responsibilities

• Create and own short-form video content for social channels.
• Adopt and track TikTok trends for brand-relevant content.
• Conduct performance reviews on content effectiveness.

Skills

Video content creation

On-camera presence

TikTok content adaptation

Creative judgment

Collaboration

Tools

Instagram Edits app

Job description

Daily Harvest is looking for a junior-level,TikTok-savvy Content Creator (contract position) to serve as a primary source of our owned social content and UGC. This role is for someone who lives on TikTok, understands how trends actually work (not just how to recreate them), and can adapt internet culture into content that feels unmistakably Daily Harvest.

You should have a comedic sensibility, strong on-camera presence, and a sharp instinct for what will make people stop scrolling. You’re equally comfortable riffing on a trending sound, reacting to a wellness claim, or creating character-driven formats that give the brand a real personality.

This role is highly collaborative. We’re looking for someone who can come into our New York office minimum 2 days per week to brainstorm, shoot, and stay closely connected to what’s happening across the brand, from product launches and campaigns to cultural moments we want to jump on quickly.

Responsibilities

• Serve as a primary on-camera creator for Daily Harvest’s owned social channels
• Own short-form content creation end-to-end, including concepting, filming, editing, writing, hook optimization, and publishing.
• Track, interpret, and adapt TikTok trends, sounds, formats, and creator behaviors in ways that feel authentic to Daily Harvest
• Plan content against brand priorities and upcoming initiatives, contributing to content calendars and aligning deliverables to launches, campaigns, and key moments (while maintaining flexibility for reactive, trend-driven content)
• Own monthly performance reviews, including:
• Tracking views, engagement, saves, and shares
• Synthesizing trend performance and key learnings
• Applying insights to improve future content
• Stay plugged into platform changes, emerging creators, and evolving social formats
• Bring a comedic, personality-forward lens to health, food, and wellness content

Key Skills & Experience

• 0–2 years of experience creating short-form video content (internships, freelance work, personal accounts, or brand experience all count)
• Self-sufficient content creation, able to take ideas from concept to post with minimal oversight
• TikTok-first creative instincts, with the ability to adapt content for Instagram Reels
• Strong on-camera presence and personality-driven delivery
• Creative judgment and brand sensibility, especially when participating in trends
• Fast execution and adaptability in a real-time, test-and-learn environment
• Collaborative mindset and comfort working cross-functionally

Editing & Tools:

• Instagram Edits app

About Us

Daily Harvest delivers daily nourishment built on organic fruits and vegetables. With thoughtfully crafted smoothies, protein oat bowls, functional elixirs, and more, we make it radically easy to eat real food - without the wellness BS.

We believe modern wellness should feel honest, joyful, and human, not intimidating or overly polished. As we continue to challenge “fictional” health trends and reframe what good-for-you food looks like, we’re looking for a creator who can help bring that perspective to life on social: entertaining people first, educating second, and always staying culturally relevant.