Founding Product Marketing Manager - AI Insurance Growth

Cooper AI; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Salary & equity

Health benefits (Medical, dental &

Wellness stipend

401k with company match

Unlimited PTO

Lunch program

Offsites & team events

Job summary

Cooper AI is seeking a Founding Product Marketing Manager to translate our product into compelling stories that drive adoption and revenue. You’ll work at the intersection of product, sales, and marketing to build positioning, enablement, and customer-facing materials that help teams understand and sell Cooper.

This role is scoped from Senior PMM to Lead PMM, depending on experience, with opportunities to shape messaging and go-to-market strategy across channels.

Qualifications

• 3–4+ years of dedicated product marketing experience for a senior-level role; OR 5+ years with progressive ownership and leadership.
• Experience owning product positioning, messaging, and sales enablement in a fast-moving environment.
• Strong ability to understand complex products and translate them for customer-facing teams and audiences.
• Experience working closely with product, sales, and marketing teams.
• A self-directed approach: you can own a workstream independently and move from strategy to execution.

Responsibilities

• Partner with product and sales to translate product capabilities into clear messaging, positioning, and packaging.
• Build sales enablement materials, including product talk tracks, feature descriptions, and guidance for selling our products.
• Own how Cooper’s product shows up externally across the website, product pages, case studies, and other customer-facing materials.
• Develop customer stories and case studies that support both sales and marketing.
• Create product-focused narratives for SDRs and AEs, helping them explain features and value clearly.
• Serve as a bridge between product and go-to-market teams, ensuring product updates and customer needs are communicated effectively.
• Establish and maintain a high bar for product storytelling as Cooper evolves.

Skills

Product marketing

Messaging & positioning

Sales enablement

Cross-functional collaboration

Strategic thinking

Job description

Cooper AI is seeking a Founding Product Marketing Manager to translate our product into compelling stories that drive adoption and revenue. You’ll work at the intersection of product, sales, and marketing to build positioning, enablement, and customer-facing materials that help teams understand and sell Cooper.

This role is scoped from Senior PMM to Lead PMM, depending on experience, with opportunities to shape messaging and go-to-market strategy across channels.