Founding PEO Sales Executive — Build & Close Deals

Gusto; Phoenix (AZ); Hybrid; USD 103,000 - 136,000; Full time

Benefits offered by this job

Competitive pay

Benefits

Equity

Job summary

Gusto is building its PEO sales organization from the ground up, and we're seeking a quota-carrying seller to be among the founding members. You’ll close PEO business with net-new prospects and our 400,000+ payroll customers, helping redefine how we win in a rapidly growing market.

You will use AI-powered workflows daily, own the full sales cycle, collaborate with HR, benefits, and payroll teams, and work with the Head of PEO Sales to scale the motion.

Qualifications

• 4+ years in PEO, HCM, or benefits sales with closing experience.
• Proven ability to own deals end to end in a consultative sale.
• Familiar with broker, GA, and accountant referral channels.
• Strong sales acumen in SMB SaaS or PEO environments.
• Experience using Salesforce.com (SFDC).
• AI-driven selling experience is a plus.

Responsibilities

• Own the full sales cycle from prospecting to close.
• Sell to net-new prospects and convert existing payroll customers to PEO.
• Guide prospects through co-employment, benefits and compliance.
• Plan around PEO selling windows and manage pipeline to hit timelines.
• Work with broker, GA, and accountants to build pipeline.
• Maintain accurate forecasts and Salesforce data.
• Leverage AI in prospecting, prep, follow-up and forecasting.
• Collaborate with Marketing, Product and the broader Sales org.

Skills

PEO/HCM sales

Quota attainment

Full-cycle ownership

Channel familiarity

Sales acumen

AI fluency

SFDC experience

Job description

Gusto is building its PEO sales organization from the ground up, and we're seeking a quota-carrying seller to be among the founding members. You’ll close PEO business with net-new prospects and our 400,000+ payroll customers, helping redefine how we win in a rapidly growing market.

You will use AI-powered workflows daily, own the full sales cycle, collaborate with HR, benefits, and payroll teams, and work with the Head of PEO Sales to scale the motion.