Founding PEO Sales Executive

Gusto; San Francisco (CA); Hybrid; USD 132,000 - 165,000; Full time

Benefits offered by this job

Equity (RSUs)

Competitive benefits

Job summary

Gusto is building its PEO sales organization and seeks a quota-carrying seller to join as a founding member. You will close PEO deals with net-new and existing payroll customers, driving revenue through co-employment solutions while partnering with the Head of PEO Sales.

You'll leverage AI-powered workflows, own the pipeline, and help shape the go-to-market playbook as the org scales. This is a high-impact, ground-floor opportunity in a fast-moving market.

Qualifications

• 4+ years in closing PEO/HCM sales.
• Ability to own the deal end-to-end in a consultative sale.
• Experience with broker/GA/accountant channels is a plus.
• Collaborate across HR, benefits, and payroll teams.
• Familiarity with PEO selling cycles and seasonal timing is beneficial.
• Proven ability to use AI tools to enhance prospecting and forecasting.

Responsibilities

• Own the full sales cycle from prospecting to close.
• Sell to net-new and existing payroll customers to PEO.
• Guide prospects through co-employment, benefits, and compliance.
• Understand PEO selling season and plan pipeline accordingly.
• Collaborate with Marketing, Product and the broader Sales org.
• Maintain Salesforce with accurate forecasting and pipeline hygiene.

Skills

PEO/HCM Sales

Closing deals

Full-cycle ownership

Channel familiarity

AI fluency

Salesforce (SFDC)

Tools

SFDC (Salesforce)

Job description

Gusto is building its PEO sales organization and seeks a quota-carrying seller to join as a founding member. You will close PEO deals with net-new and existing payroll customers, driving revenue through co-employment solutions while partnering with the Head of PEO Sales.

You'll leverage AI-powered workflows, own the pipeline, and help shape the go-to-market playbook as the org scales. This is a high-impact, ground-floor opportunity in a fast-moving market.