Founding PEO Sales Executive - AI-Driven Growth

Gusto; Atlanta (GA); Hybrid; USD 103,000 - 136,000; Full time

Job summary

Gusto is expanding its PEO sales team and seeking a quota-carrying seller to help build from the ground up. You’ll close PEO deals, working with the Head of PEO Sales to scale the motion and drive revenue across a large existing customer base.

You’ll leverage AI-powered workflows to surface inefficiencies, collaborate with HR, benefits, and payroll teammates, and help define the playbook as the org scales. This is a ground-floor opportunity with significant growth potential.

Qualifications

• 4+ years in a closing sales role, ideally in PEO, HCM, or benefits.
• Familiarity with Jan–Dec selling cycle and renewal dynamics is a strong plus.
• Experience converting payroll customers to PEO or selling into an existing base is a plus.

Responsibilities

• Own the full sales cycle from prospecting to close.
• Sell to net-new prospects and convert existing payroll customers to PEO.
• Guide prospects through co-employment, benefits, and compliance considerations.
• Build and manage a robust pipeline and forecast accurately.
• Leverage AI tools for prospecting, prep, and follow-up within daily workflows.

Skills

PEO/HCM Sales

Full-cycle selling

AI integration in sales

Salesforce (SFDC)

Channel partnerships

Tools

Salesforce (SFDC)

HCM/PEO platforms

Job description

Gusto is expanding its PEO sales team and seeking a quota-carrying seller to help build from the ground up. You’ll close PEO deals, working with the Head of PEO Sales to scale the motion and drive revenue across a large existing customer base.

You’ll leverage AI-powered workflows to surface inefficiencies, collaborate with HR, benefits, and payroll teammates, and help define the playbook as the org scales. This is a ground-floor opportunity with significant growth potential.