Founding PEO Sales Exec — AI-Driven, Equity Eligible

Gusto, Inc.; Phoenix (AZ); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Equity (RSUs)

Job summary

Gusto, Inc. is building its PEO sales organization and seeking a quota-carrying seller to help launch and scale the motion. You’ll close PEO deals with net-new prospects and existing customers, partnering with HR, benefits, and payroll teams to deliver a seamless experience.

You’ll own the full sales cycle, leverage AI in prospecting, and collaborate with marketing and product to shape the approach as the org scales. This is a ground-floor opportunity to define what good looks like in PEO sales.

Qualifications

• 4+ years in a closing sales role, ideally in PEO, HCM, or benefits.
• Direct PEO selling experience is strongly preferred.
• Ability to own a deal end to end — prospecting, discovery, multi-stakeholder navigation, and close.

Responsibilities

• Own the full sales cycle from prospecting to close.
• Sell across both in-base and new prospecting motions.
• Guide prospects through co-employment and compliance considerations.
• Sell with a focus on the Jan 1 selling cycle and pipeline planning.
• Collaborate with Marketing, Product, and cross-functional teams.

Skills

PEO/HCM sales

Quota attainment

Full-cycle ownership

Channel familiarity

AI fluency

SMB SaaS sales

Sales acumen

Tools

Salesforce.com (SFDC)

Job description

Gusto, Inc. is building its PEO sales organization and seeking a quota-carrying seller to help launch and scale the motion. You’ll close PEO deals with net-new prospects and existing customers, partnering with HR, benefits, and payroll teams to deliver a seamless experience.

You’ll own the full sales cycle, leverage AI in prospecting, and collaborate with marketing and product to shape the approach as the org scales. This is a ground-floor opportunity to define what good looks like in PEO sales.