Founding Marketing Leader: Category Narratives & Growth

Light

Austin (TX)

On-site

USD 150,000 - 230,000

Full time

14 days+

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Job summary

Light in Austin is seeking its founding marketing leader to define category narrative and lead GTM strategy. You will own Light’s story, translate it into compelling narratives for home electrification, mobility, real estate, fintech, data centers, and more, then build the marketing engine from scratch.

You’ll work directly with the founders and GTM team to craft a scalable function across positioning, content, PR, partner marketing, social, events, and field programs, hiring as the function

Qualifications

A proven track record turning new or complex concepts into clear stories.
Ability to build scalable brand and messaging systems across markets.
Experience defining and scaling marketing functions in growth tech companies.

Responsibilities

Define and own Light’s category narrative and why now for embedded electricity.
Build a messaging system translating Light’s story into stories for multiple markets.
Build the marketing engine from zero across PR, content, partner marketing, social and events.
Turn narrative into GTM assets with Product, Sales and Partner Success.
Raise Light’s profile in conversations shaping energy and electrification.
Lay foundations for a high-impact marketing team and scalable processes.

Skills

Category and narrative builder

Systems thinker

Strategic and hands-on

Marketing range

Entrepreneurial builder

Experienced marketing leader

Job description

You’ll work directly with the founders and GTM team to craft a scalable function across positioning, content, PR, partner marketing, social, events, and field programs, hiring as the function

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