Founding Marketing Lead: Build Growth for Voice AI

Jack & Jill; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Phonely, a San Francisco-based voice AI startup, is seeking its Founding Marketing Lead to own the marketing function from scratch. You will define the brand narrative, establish content engines, and scale demand generation, reporting directly to the founders in a hands-on, high-growth environment.

You will build brand identity, messaging, and ICP, run an organic growth engine with consistent content and multi-channel outreach, and launch integrated demand programs with SEO, PR, and paid

Qualifications

• 5 years of progressive marketing experience with a proven track record of building marketing functions from 0 to 1 at early-stage startups.
• A versatile marketing generalist with deep expertise across brand, content, growth, and demand generation, comfortable with both high-level strategy and hands-on execution.
• Strong familiarity with the B2B SaaS or tech landscape and a genuine curiosity for the voice AI space and its potential impact.

Responsibilities

• Define the company’s brand identity, messaging, and ICP, while managing the website narrative and buyer personas to drive market clarity.
• Build an organic growth engine by establishing content pillars, a consistent publishing cadence, and thought leadership across social channels, blogs, and newsletters.
• Launch demand generation programs, layering SEO, PR, and paid campaigns onto a strong organic base while managing external agency partnerships.

Skills

Marketing leadership

Brand strategy

Content marketing

Growth marketing

Demand generation

B2B SaaS

Voice AI

Startup experience

Job description

Phonely, a San Francisco-based voice AI startup, is seeking its Founding Marketing Lead to own the marketing function from scratch. You will define the brand narrative, establish content engines, and scale demand generation, reporting directly to the founders in a hands-on, high-growth environment.

You will build brand identity, messaging, and ICP, run an organic growth engine with consistent content and multi-channel outreach, and launch integrated demand programs with SEO, PR, and paid