Founding Marketing Lead

Magic; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

SoHo office

Health, dental, and vision

Daily lunch

Competitive salary + equity

Unlimited PTO

NYC reservations

Job summary

Magic is hiring its first marketing hire to transform a great product into a repeatable demand engine. You will own positioning, write campaigns, build the site, run events, and help define the master brand as we expand into multiple product lines.

You’ll work directly with the founder and collaborate with sales to drive growth. You’ll craft collateral, case studies, and sequences, and turn marquee customers into powerful references, while shaping go-to-market for future products and ensuring

Qualifications

• 2–5 years in marketing, ideally with B2B SaaS and early-stage or 0-to-1 experience.
• Strong writer and storyteller with ability to make a technical product feel human.
• Strong communication skills and ability to build relationships.
• Comfortable with ambiguity and able to write the playbook as you go.
• Excellent organization and ability to juggle multiple projects.

Responsibilities

• Own positioning and messaging across Loyalist and future products.
• Fuel the sales team with collateral, case studies, decks, and sequences to generate pipeline.
• Turn customer logos and results into case studies, testimonials, and references.
• Run events and field marketing at conferences and intimate dinners.
• Make the brand, website, and overall narrative look compelling and consistent.
• Own go-to-market for new product launches and positioning across audiences.
• Measure spend against pipeline and revenue, avoiding vanity metrics.

Skills

Storytelling

Writer

Relationship building

Organization

Ambiguity tolerance

Project management

Job description

Magic builds software that powers real world experiences. Our first product, Loyalist , is an agentic-CRM for hospitality brands.

Loyalist is just the beginning. We’re building Magic into a multi-product ecosystem for the hospitality industry, and Loyalist’s success is the foundation for the product lines that come next. We already work with some of the most respected multi-venue groups in the country, we’re growing fast, and we’re hiring the person who will own how the world hears about us — today and as our portfolio expands.

The role

This is our first marketing hire — a true 0-to-1 role. You’ll be the one who turns a great product and a handful of marquee customers into a repeatable engine for demand. You’ll write the words, ship the campaigns, build the site, run the events. And you won’t just market Loyalist; you’ll help define the Magic master brand and the strategy for how we launch and position every product that follows. You’ll work directly with the founder and partner tightly with sales.

What you’ll do

• Own positioning and messaging. Sharpen how we talk about Loyalist to our customers — each feels the same problem from a different seat, and you’ll make our story land with all of them.

• Fuel the sales team. Create the collateral, case studies, decks, and sequences that help the team win — and feed them qualified pipeline.

• Turn customers into proof. We have incredible logos and results (tens of thousands of duplicate profiles cleaned, real revenue attribution wins). You’ll turn those into case studies, testimonials, and references.

• Run events and field marketing. Hospitality is a relationship business — you’ll show up where our buyers are, from industry conferences to intimate dinners.

• Make us look the part. Own the brand, website, and overall narrative

• Be ready to launch what’s next. As Magic ships new product lines, you’ll own go-to-market — naming, positioning, launch campaigns, and the playbook for introducing a new product to an audience that already trusts us.

• Measure everything. Practice what we sell — tie spend to pipeline and revenue, not vanity metrics.

Who you are

• 2–5 years in marketing , ideally with B2B SaaS and meaningful early-stage or 0-to-1 experience.

• A doer. You can write the email, brief the designer (or design it yourself), launch the campaign, and read the data — all in the same week.

• Strong writer and storyteller. You can make a technical product feel human and make a buyer feel understood.

• Comfortable with ambiguity. No playbook exists here yet — you’ll write it.

• Strong communication skills and a natural ability to build relationships

• Excellent organization skills and the ability to juggle multiple projects

What we offer

• In-person collaboration five days a week in our SoHo office

• Comprehensive health, dental, and vision coverage (FSA and HSA options)

• Daily lunch from NYC’s best restaurants, you pick all the spots your first week

• Competitive salary: $90K–$150K + equity

• Unlimited PTO

• Access to coveted reservations in NYC.