Founding Growth Marketing Lead

Ultimate Asset; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Equity

Job summary

Ultimate Asset in New York City is seeking a founding Growth Marketing Lead to build the marketing and partnerships function from zero, reporting to the Founder and CEO. You will craft positioning, content, partnerships, events and paid strategies to generate repeatable demand.

This hands-on, early-stage role requires comfort with ambiguity, a track record of growing tech companies, and the ability to work closely with Sales to convert awareness into qualified pipeline.

Job description

New York City | $150,000 to $180,000 base plus equity

Most marketing roles give you a team, a budget, a channel mix and a playbook. This one gives you a blank page.

We are partnering with a well funded AI software business building technology for one of the most fragmented industries in the world: independent hospitality.

Today, many independent hotels still operate across a mix of legacy software, agencies, spreadsheets and manual processes. Decisions are spread across different systems, valuable data sits in silos, and running the commercial side of a hotel often requires far more people and administration than it should.

This business is building an AI operating system designed to change that.

The platform understands how the hotel operates, helps make decisions and can execute work, giving independent operators access to capabilities that historically required entire specialist teams.

The company has raised one of the largest seed rounds in hospitality technology and is building a small, ambitious team in New York.

Now they need their first senior marketing hire.

As Founding Growth Marketing Lead, you will build the marketing and partnerships function from zero, reporting directly to the Founder and CEO.

There is no established acquisition engine waiting for you. You will need to understand how independent hotel owners and general managers discover technology, who they trust, what gets their attention and what ultimately persuades them to change the way they operate.

From there, you will build the strategy.

That could mean refining the positioning, rebuilding the website, creating content, developing partnerships, launching events, building referral programmes, testing paid acquisition or creating entirely new ways for the business to reach hotel owners.

You will own the journey from awareness through to qualified pipeline. The expectation is not simply to generate attention. You will work closely with Sales to understand what converts, improve nurture and qualification, and build repeatable sources of demand that contribute directly to revenue.

This is a genuinely hands on founding role. One day you might be writing a landing page or customer story. The next you could be negotiating a distribution partnership, launching a campaign, analysing conversion or deciding where the first meaningful marketing budget should be deployed.

You will also play a central role in the company’s public launch and help establish the voice the market comes to associate with the business.

AI should already be part of how you work. They are not looking for expertise in one particular tool. They want someone curious and resourceful who naturally uses AI and automation to research faster, execute better and increase the amount a small team can achieve.

The strongest candidates will have helped grow an early stage or fast growing technology company and can point to initiatives they personally built.

You will probably be a broad growth marketer rather than a narrow channel specialist, with enough experience across positioning, content, partnerships, acquisition and lifecycle to understand how they fit together.

Experience marketing to SMB customers would be particularly valuable. The initial audience is independent hotel owners and general managers, so the ability to make sophisticated technology feel simple, relevant and commercially useful will matter enormously.

Hospitality experience is helpful, but not essential. What matters more is that you have built before, enjoy starting with ambiguity and can clearly explain what you tried, what happened and what you learned.

This is an individual contributor role today. They do not want someone arriving with a request to immediately hire a large marketing team. They want someone capable of building the first version themselves, proving what works and then shaping what the function becomes.

For the right person, that is also the attraction.

You will work directly with the founder, have genuine influence over positioning, distribution and growth, and receive meaningful equity in a business still at the beginning of its journey.

$150,000 to $180,000 base plus equity