Founding Marketer, Form Now

Formlabs; Billerica (MA); Hybrid; USD 85,000 - 145,000; Full time

Benefits offered by this job

RSUs

Healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

Flexible Out of Office Plan

On-site parking

On-site lunches

Professional development opportunities

Community events

Unlimited 3D prints

Job summary

Formlabs seeks a Marketing Generalist to own Form Now growth end to end, wearing many hats across customer acquisition, events, and campaign execution. You’ll collaborate with leadership to align product capabilities with messaging and buyer needs, driving speed and impact across email, LinkedIn, events, and lifecycle marketing.

You will be/data-driven, fluent with analytics, and ready to experiment in a startup-within-a-startup setting, with equity and strong benefits as part of the package.

Qualifications

• 2–10 years in B2B marketing or growth roles.
• Ability to own projects from concept to execution.
• Comfortable with customer-facing interactions.

Responsibilities

• Use analytics to identify growth opportunities across channels.
• Own campaigns end-to-end: email, LinkedIn, events.
• Independently plan and execute events for new B2B customers.
• Translate product roadmap into compelling marketing messaging.
• Compile campaign analysis, competitive tracking, and experiments into a growth plan.
• Incorporate A/B testing and rapid iteration into workflows.

Skills

B2B marketing

Growth marketing

Analytics

Event planning

Copywriting

AI tools

Tools

BigQuery/SQL

DataStudio/Looker

Job description

About Formlabs:

Do you want to change how the world creates? At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting‑edge products to life‑saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands‑on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

About Form Now

Form Now is a startup within Formlabs, backed by a small, fast‑moving team of about 20 people. It's the next step in furthering Formlabs' mission: giving anyone, from individual builders to engineering teams, access to high‑quality 3D printing without owning a printer. Users upload a model, choose from high‑quality materials, and Formlabs handles production, bridging the gap between idea and reality without the upfront cost of a machine. As the sole marketer for this business, you'll have full ownership of a marketing function and the challenge of scaling it from the ground up.

Your Impact:

We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with leadership to connect what the product can do with how we message and sell it to new customers.

Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.

What You’ll Do:

• Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
• Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
• Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
• Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
• Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
• Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
• Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

About You:

• 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
• A track record of taking on projects solo, from concept through execution, and knowing how you measured success
• Comfortable being customer-facing when the job calls for it
• Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
• Have run or set up events independently
• Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
• High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
• Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills:

• B2B experience specifically
• Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Comfortable with copywriting and customer marketing, even if it's not your primary strength
• You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure‑based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on‑site parking & pre‑tax commuter benefits
• Healthy on‑site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt‑in culture events across our diverse community
• And of course unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing,

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization. The annual base pay range for this role is:$85,000—$145,000 USD