Founding Marketer — Fintech Brand & Events Leader

Knot; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Equity

Insurance (US)

Unlimited PTO

Parental leave

NYC office

Job summary

Knot is seeking a founding marketer to shape our brand and demand. You’ll design marketing assets using Figma and the Adobe Creative Suite, craft compelling narratives, and collaborate with GTM, Product, and events teams to tell Knot’s story.

Based in NYC, you’ll own event planning, maintain visual identity, and help scale campaigns as Knot grows. The role blends creative work with operational execution in a fast-paced fintech environment.

Qualifications

• 1–3 years of marketing, brand, or creative operations experience, ideally fintech/SaaS/B2B tech.
• Strong visual and creative sensibility with proficiency in Figma and Adobe Creative Suite.
• Experience supporting events, conferences, or field marketing programs.
• Excellent organizational and project management skills with high attention to detail.
• Clear communicator who collaborates across teams and manages multiple priorities.

Responsibilities

• Design marketing and sales assets using Figma, Adobe Creative Suite, or similar tools.
• Collaborate with GTM and Product teams to translate complex product concepts into simple visuals and stories.
• Plan and execute Knot’s event calendar, conferences, partner activations, and hosted events.
• Own the ongoing development and maintenance of Knot’s visual identity across all materials and touchpoints.
• Create and update branded templates, decks, and assets ensuring consistency across communications.
• Manage event logistics, vendor communications, travel planning, and stakeholder follow-ups.
• Track marketing performance, event outcomes, and campaign metrics for ongoing initiatives.
• Maintain marketing documentation, timelines, and budgets to keep projects organized.

Skills

Figma proficiency

Adobe Creative Suite

Branding

Event planning

Project management

Communication

Tools

Adobe Creative Suite

Job description

Knot is seeking a founding marketer to shape our brand and demand. You’ll design marketing assets using Figma and the Adobe Creative Suite, craft compelling narratives, and collaborate with GTM, Product, and events teams to tell Knot’s story.

Based in NYC, you’ll own event planning, maintain visual identity, and help scale campaigns as Knot grows. The role blends creative work with operational execution in a fast-paced fintech environment.