Founding Marketer

Knot API; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Early employee equity

100% medical, dental, and vision保险 for

Unlimited PTO

Parental leave

Office in NYC (Flatiron)

Job summary

Knot API in New York City is seeking a Founding Marketer to help shape our brand and accelerate growth. You will design marketing assets, work with GTM and Product teams, and coordinate events that showcase Knot’s fintech platform.

You will own the visual identity, create branded templates, manage event logistics, and track campaign performance. This hands-on role blends creativity with operations in a fast-paced startup.

Qualifications

• 1–3 years in marketing, brand, or creative operations.
• Strong visual sensibility; proficient in design tools.
• Experience supporting events and field marketing.
• Excellent organizational skills and attention to detail.
• Clear communicator across teams with multiple priorities.

Responsibilities

• Design marketing assets using Figma or Adobe Creative Suite.
• Collaborate with GTM and Product teams to tell simple product stories.
• Plan and execute Knot’s event calendar and activations.
• Own the visual identity across materials and touchpoints.
• Create branded templates and sales decks.
• Manage event logistics and vendor communications.
• Track marketing performance and campaign metrics.
• Keep marketing docs, timelines, and budgets organized.

Skills

Design marketing assets

Figma

Adobe Creative Suite

Event planning

Brand identity

Cross-functional collaboration

Tools

Figma

Adobe Creative Suite

Job description

About Knot

Knot’s mission is to empower consumers and businesses alike with connected merchant and banking experiences. Knot is like \"Plaid for merchant connectivity.\" We are building the platform connecting merchants to the many applications that consumers and businesses interact with everyday. Our flagship CardSwitcher product allows consumers to instantly update & manage their cards on file with online merchant accounts (e.g. Netflix or PayPal), while newer products like TransactionLink support the retrieval of receipt‑level transaction data and AgenticShopping enables 1‑click, native shopping experiences.

Founded in 2021, Knot was founded by two brothers and Thiel Fellows - Rory and Kieran O’Reilly - and today powers connected online payment experiences for hundreds of thousands of consumers. Companies like American Express, PayPal, Current, BILT, Step, and more choose to embed Knot’s SDK in their apps to power best‑in‑class experiences for their customers.

Knot is proudly backed by a select group of investors, including Nava Ventures, 8VC, American Express, Plaid, and co‑founders & CEOs of prominent companies like Twitter, Warby Parker, Allbirds, Casper, Intercom, Deel, Italic, DraftKings, and many more.

About the team

Knot’s Marketing function defines how we tell our story and show up in the market. The team’s goal is to build a consistent, high‑quality brand presence that communicates Knot’s value to clients, partners, and the broader fintech and banking ecosystem.

As a Founding Marketer, you will support brand, creative, and event initiatives that strengthen Knot’s market presence. You will work closely with the GTM lead, CEO, and Product teams to create materials, manage event logistics, and help translate Knot’s technology into clear, compelling narratives. This is a hands‑on, creative, and operational role that combines design, coordination, and execution.

What you’ll be doing

• Design marketing and sales assets using Figma, Adobe Creative Suite, or similar tools




• Collaborate with GTM and Product teams to turn complex product concepts into simple, visually engaging stories




• Plan and execute Knot’s event calendar, including conferences, partner activations, and hosted events




• Own the ongoing development and maintenance of Knot’s visual identity across all materials and external touchpoints




• Create and update branded templates, decks, and assets that ensure consistency across client and partner communications




• Own the event logistics, vendor communications, travel planning, and follow‑ups with internal and external stakeholders




• Track marketing performance, event outcomes, and campaign metrics to inform ongoing initiatives




• Maintain marketing documentation, timelines, and budgets, ensuring projects stay organized and on track

Who you are

• Minimum 1–3 years of experience in marketing, brand, or creative operations, ideally within fintech, SaaS, or B2B technology




• Strong visual and creative sensibility with fluency in Figma, Adobe Creative Suite etc.




• Experience supporting events, conferences, or field marketing programs




• Excellent organizational and project management skills with high attention to detail




• Clear communicator who can collaborate effectively across teams and manage multiple priorities




• Self‑starter who thrives in fast‑paced environments and enjoys balancing creative work with operational execution

What we offer

• Interesting and challenging work




• Competitive base salary + generous early employee equity + benefits




• 100% medical, dental, and vision insurance coverage for you and your dependents (U.S.)




• Unlimited PTO




• Parental leave




• Beautiful NYC office in the heart of Flatiron