Founding Marketer

Roc Search; San Francisco (CA); On-site; USD 247,500 - 302,500; Full time

Job summary

Roc Search is seeking a Founding Marketing Leader to build the marketing function from the ground up in a high-growth B2B SaaS startup. You will own strategy and execution across demand generation, product marketing, content, brand, and growth, shaping go-to-market while partnering with founders and sales leadership.

This role offers significant ownership, autonomy, and the chance to define the company’s GTM and marketing culture as the first marketing hire.

Qualifications

• 4–8+ years of B2B SaaS marketing experience.
• Experience in early-stage Seed/Series A/B startups.
• Proven success owning initiatives that generate measurable pipeline and revenue.
• Strong understanding of demand generation, growth, product marketing, and content strategy.
• Data-driven with ROI measurement and analytics.

Responsibilities

• Develop and execute the company’s overall marketing strategy.
• Own demand generation across paid, organic, events, partnerships, and outbound support.
• Create messaging, positioning, and product marketing collateral.
• Build content programs including blogs, case studies, customer stories, webinars, and sales enablement materials.
• Partner with Sales to improve pipeline generation and conversion.
• Own website strategy, SEO, and conversion optimization.
• Launch and optimize email marketing and nurture campaigns.
• Measure marketing performance and report on funnel metrics including MQLs, SQLs, CAC, and pipeline contribution.
• Evaluate and implement marketing tools, processes, and automation.
• Help define the brand, voice, and market positioning.
• Hire and build the marketing team as the company scales.

Skills

B2B SaaS marketing

Demand generation

Content strategy

Product marketing

Data-driven

Sales alignment

Storytelling

Tools

HubSpot

Salesforce

Google Analytics

SEMrush

Webflow

Marketo

Apollo

Job description

Experience: 4–8+ Years

Compensation: $275K

About the Role

We\'re partnering with a high-growth, venture-backed B2B SaaS startup looking to hire its first marketing leader. As the Founding Marketing Hire, you\'ll build the marketing function from the ground up, owning strategy and execution across demand generation, product marketing, content, brand, and growth.

This is an opportunity to have an outsized impact on the company\'s go-to-market strategy while working directly with the founders, sales leadership, and product team. We\'re looking for someone who enjoys wearing multiple hats, thrives in ambiguity, and is excited to build scalable marketing programs from scratch.

What You\'ll Do

• Develop and execute the company\'s overall marketing strategy.
• Own demand generation initiatives across paid, organic, events, partnerships, and outbound support.
• Create compelling messaging, positioning, and product marketing collateral.
• Build content programs including blogs, case studies, customer stories, webinars, and sales enablement materials.
• Partner closely with Sales to improve pipeline generation and conversion.
• Own website strategy, SEO, and conversion optimization.
• Launch and optimize email marketing and nurture campaigns.
• Measure marketing performance and report on key funnel metrics including MQLs, SQLs, CAC, conversion rates, and pipeline contribution.
• Evaluate and implement marketing tools, processes, and automation.
• Help define the company\'s brand, voice, and market positioning.
• Hire and build the marketing team as the company scales.

What We\'re Looking For

Required Qualifications

• 4–8+ years of B2B SaaS marketing experience.
• Experience working at Seed, Series A, or Series B startups.
• Proven success owning marketing initiatives that generated measurable pipeline and revenue.
• Strong understanding of demand generation, growth marketing, product marketing, and content strategy.
• Experience partnering closely with Sales and GTM leadership.
• Data-driven mindset with experience measuring campaign performance and ROI.
• Excellent written communication and storytelling skills.
• Comfortable operating independently with minimal direction.

Preferred Qualifications

• Experience as the first or early marketing hire at a startup.
• Experience marketing technical SaaS products to B2B buyers.
• Hands-on experience with HubSpot, Salesforce, Google Analytics, SEMrush, Webflow, Marketo, Clay, Apollo, or similar marketing platforms.
• Familiarity with PLG, outbound-assisted GTM, or enterprise SaaS sales motions.
• Experience managing agencies, freelancers, or contractors before building an internal team.

What Success Looks Like

• Builds a repeatable demand generation engine that consistently creates qualified pipeline.
• Establishes clear positioning and messaging that resonates with target customers.
• Develops marketing programs that directly influence revenue growth.
• Creates alignment between Marketing, Sales, and Product.
• Uses data to optimize campaigns and improve funnel performance.
• Successfully scales the marketing function as the company grows.

Why Join

• Be the first marketing hire and define the company\'s GTM strategy.
• Work directly with founders and executive leadership.
• Build a marketing organization from the ground up.
• Significant ownership and autonomy with company-wide visibility.
• Competitive salary, meaningful equity, and performance incentives.
• Opportunity to grow into a Head of Marketing or VP of Marketing role as the business scales.

Ideal Background

We\'re looking for marketers who have helped build high-growth B2B SaaS companies from the early stages. Ideal candidates have experience launching demand generation programs, developing positioning, creating content that drives pipeline, and partnering closely with sales teams. Experience across AI, DevTools, Cybersecurity, Infrastructure, Data, HR Tech, FinTech, or Vertical SaaS is highly valued, along with a builder\'s mindset and a passion for creating scalable go-to-market strategies.