Founding Marketing Lead

Network Right; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Network Right, a fractional IT partner for fast-growing startups, seeks a Founding Marketing Lead to shape our GTM and join the Revenue team. You will build and scale the marketing engine from the ground up, partnering with founders and cross-functional stakeholders.

You’ll own demand gen, messaging, growth analytics, content, and channel experiments, creating measurable pipeline and collaborating with sales to align GTM motions in a fast-paced environment.

Qualifications

• 6–8+ years in B2B marketing, including early-stage or founding marketer experience.
• Experience building multi-channel growth systems, aligning SEO, outbound, paid, and content into a unified go‑to‑market motion.
• Curious, solution‑oriented, with a data-driven mindset and ability to test multiple paths.

Responsibilities

• Define and scale demand generation across referral, outbound, SEO, and experiments.
• Own messaging, ICPs, buyer-stages; align website, proposals, case studies, and campaigns.
• Design growth stack, analytics, attribution, and pipeline visibility.
• Lead content across website, case studies, blogs, LinkedIn, events, and collateral.
• Identify, test, and scale new channels and partnerships to reach ICPs.
• Manage vendors and measure performance against KPIs.

Skills

B2B marketing

Growth marketing

Demand generation

Multi-channel

Analytics

Content strategy

SEO

Sales alignment

Education

BA/BS in Marketing

Tools

HubSpot

Clay

Apollo

Job description

Meet Network Right

Network Right is the fractional IT team for fast‑growing, venture‑backed companies. We partner with startups as their dedicated IT function, handling the day‑to‑day support that keeps teams productive while guiding long‑term IT strategy as they scale.

What truly sets us apart is not just what we do, but how we do it. We operate as an extension of our clients’ teams. Our consultants integrate directly into their day‑to‑day, build real relationships with employees, and become trusted partners to founders and operators. We combine responsive, human support with strategic foresight, delivering enterprise‑grade IT leadership without the overhead of building a full internal department.

Over the years, we’ve supported hundreds of startups through critical stages of growth, from seed to acquisition. Companies like Clearbit, Bubble, Eventbrite, and Hightouch have trusted Network Right to build a secure, scalable IT function that evolves alongside their business. Founded by seasoned IT professionals, Network Right supports teams across the U.S., with offices in San Francisco and New York City.

About The Role

Network Right is seeking a Founding Marketing Lead to shape the future of our growing company as one of our first marketing hires. As a lead on the Revenue team, there’s an opportunity to create, build, and scale the Network Right marketing engine from the ground up, working closely with the founders and cross‑functional stakeholders.

What You’ll Own:

• Demand generation strategy and execution: Own and scale referral, outbound, SEO, and experimental channels. Drive full‑funnel performance from awareness through pipeline generation in close partnership with sales.
• Messaging and positioning: Define and refine core narratives, ICPs, and buyer‑stage use cases. Own messaging across the website, proposals, case studies, sales collateral, outbound campaigns, and content.
• Growth marketing infrastructure and analytics: Design, manage, and optimize the growth stack (HubSpot, Clay, Apollo). Build reporting, attribution, and data standards that provide clear visibility into pipeline, CAC, channel ROI, and conversion performance.
• Content strategy and execution: Lead content development across website copy, case studies, blog posts, LinkedIn, presentations, one‑pagers, and event materials, ensuring alignment with positioning and demand generation goals.
• Channel experimentation: Identify, test, and scale new channels to reach our ICP, including partnerships, events, advertising, and emerging opportunities.
• Performance management and vendor oversight: Establish and own marketing KPIs. Continuously test and optimize performance. Manage external vendors across SEO, design, and web to deliver measurable outcomes.

What We’re Looking For

• 6 to 8+ years of experience in B2B marketing, including experience as an early‑stage or founding marketer
• Demonstrated experience building and orchestrating multi‑channel growth systems, aligning SEO, outbound, paid, and content into a unified go‑to‑market motion
• Naturally curious and solution‑oriented. You challenge conventional thinking, interrogate the why behind performance, and develop multiple paths to solving the how
• Proven ability to rapidly test new ideas, pivot when necessary, and scale successful initiatives in a fast‑paced environment
• Detail‑oriented with strong operational discipline. You maintain data accuracy, ensure messaging consistency, and tightly align execution with strategy
• Experience operating in both PLG and SLG motions
• BA/BS degree in Business, Marketing, or a related field preferred. A quantitative focus is a plus