Founding Marketer

Central Employment; New York (NY); On-site; USD 110,000 - 180,000; Full time

Job summary

Central Employment is seeking a Founding Marketer to build our growth engine from 0-to-1. You will be the first dedicated marketing hire, working directly with the founders to shape positioning, build acquisition channels, and drive early pipeline and customer adoption.

This hands-on role is a build-it-yourself position—shipping campaigns, landing pages, and automated workflows using modern AI tools, testing quickly, killing what doesn’t work, and doubling down on what does.

Qualifications

• 2–5+ years of experience in early-stage startup marketing or high-growth tech marketing.
• Experience building a marketing motion from scratch or as a founding/first marketing hire.
• Proficient with AI and no-code tools to execute independently.
• Data-literate with ability to read metrics, run clean experiments, and optimize.
• High agency, autonomy, and ownership in ambiguity.
• Experience marketing fintech (B2C or B2B SaaS) or AI-native products is a plus.
• Familiarity with two-sided marketplace growth loops or PLG self-serve motions.
• Strong aesthetic with experience managing campaigns, content, or partnerships.

Responsibilities

• Own Growth End-to-End: design experiments, pick channels, and scale across paid, organic, content, social, and partners.
• Build AI-powered workflows: ship landing pages and automated GTM workflows with no-code tools.
• Craft messaging and positioning: translate complex product capabilities into clear narratives.
• Drive measurable acquisitions: optimize leads, conversions, and pipeline with zero existing playbook.
• Brand and experiential execution: run creative campaigns, activations, or partnerships.

Skills

Growth mindset

Analytical thinking

Autonomy

Data-driven

Experimentation

Tools

Cursor

Claude

n8n

Clay

Job description

We are looking for a high-agency, high-taste Founding Marketer to build our clients' growth engine from 0-to-1. You will be their first dedicated marketing hire, working directly alongside the founders to define positioning, build acquisition channels, and drive early pipeline and customer adoption.

This is a hands-on, build-it-yourself role, not a brief-and-delegate management position.

You will own top-of-funnel growth end-to-end—shipping your own campaigns, landing pages, and automated workflows using modern AI tools, testing quickly, killing what doesn’t work, and doubling down on what does.

What You’ll Do

• Own Growth End-to-End: Pick channels, design experiments, and scale what works across paid, organic, content, social, and partner channels.
• Build AI-Powered Workflows: Leverage AI tools (e.g., Cursor, Claude, n8n, Clay) to ship landing pages, creative assets, and automated GTM workflows rapidly without waiting on engineering or design teams.
• Craft Messaging & Positioning: Translate complex product capabilities into clear, high-converting messaging and customer-facing narratives.
• Drive Measurable Acquisition: Focus relentlessly on lead generation, conversion rates, and pipeline/user growth, testing new channels from zero with no existing playbook.
• Brand & Experiential Execution: Concept and run creative brand campaigns, viral activations, or targeted events/partnerships that build category awareness.

What We’re Looking

• For 2–5+ Years of Experience: Early-stage startup or high-growth tech background where you owned marketing channels end-to-end.
• 0-to-1 Execution Track Record: Proven experience building a marketing motion from scratch or acting as a founding/first marketing hire.
• Technical & AI-Native Self-Sufficiency: Comfortable using modern AI and no-code tools to execute, automate, and build marketing assets independently.
• Data-Literate & Analytical: Ability to read your own performance metrics, run clean experiments, and optimize for acquisition efficiency.
• High Agency & Autonomy: Thrives in ambiguity, makes fast decisions with incomplete data, and takes full ownership of results.
• Experience marketing within Fintech (B2C or B2B SaaS) or AI-native products
• Familiarity with two-sided marketplace growth loops or Product-Led Growth (PLG) self-serve motions.
• A strong aesthetic point of view with experience managing creative campaigns, content creation, or community partnerships.

Why Join?

• Ground-Floor Opportunity: Direct seat at the table with the founders shaping the trajectory of the company.
• Massive Autonomy: Full creative freedom and budget license to execute bold, high-impact growth initiatives.
• Competitive Equity & Compensation: Attractive compensation package with a strong base salary and an employee equity package with significant upside potential.