Marketing Lead

Caddi; Seattle (WA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Meaningful early-stage equity

100% covered medical, dental, and vision for employees

Fast-paced work environment

Job summary

An early-stage B2B startup in Seattle is looking for a Marketing Lead to build and run their marketing efforts. This role focuses on collaborating with sales to create demand and refine marketing strategies. Key qualifications include 3-6 years of B2B marketing experience and the ability to work in an ambiguous, fast-paced environment. The compensation includes a competitive salary of $100,000 – $130,000 along with equity and comprehensive benefits.

Qualifications

• 3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles.
• Experience working closely with sales in an early-stage or fast-growing environment.
• Comfort operating with ambiguity and building from scratch.

Responsibilities

• Support pipeline creation with AEs and founders.
• Design and execute GTM initiatives across channels.
• Define and refine ICPs, use cases, and positioning.

Skills

B2B marketing

GTM (Go-To-Market)

Sales collaboration

Strong communication

Execution skills

Bias toward action

Testing and learning

Job description

Overview

We’re hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting with law firms and financial advisors).

This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market.

What You’ll Do

Partner Closely With Sales

• Work directly with AEs and founders to support pipeline creation
• Translate real sales conversations into sharper messaging and campaigns
• Build marketing that enables outbound, follow-ups, and deal progression

Run Early GTM & Demand Experiments

• Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
• Test different ways to reach and engage buyers and double down on what works
• Own the learning loop: what resonates, what doesn’t, and why

Own Positioning & Core Marketing Assets

• Help define and refine ICPs, use cases, and positioning
• Own website messaging, decks, one-pagers, case studies, and lightweight content
• Ensure sales always has clear, usable materials

Build the Marketing Foundation

• Establish simple systems for tracking meetings, pipeline influence, and outcomes
• Create a repeatable marketing rhythm appropriate for a seed-stage company
• Support founder-led marketing and thought leadership where useful

Qualifications

• 3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
• Experience working closely with sales in an early-stage or fast-growing environment
• Comfort operating with ambiguity and building from scratch
• Strong communication and execution skills
• Bias toward action, testing, and learning
• Experience at a seed or Series A startup
• Familiarity with outbound sales motions
• Experience marketing to professional services (law, finance, consulting, etc.)

Compensation & Benefits

• Early Marketing role with meaningful ownership
• Competitive base salary: $100,000 – $130,000
• Meaningful early-stage equity
• Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents
• In-person, fast-paced environment with a technical, ambitious, mission-driven team