Founding Marketer

Ampersand; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Ampersand in San Francisco is seeking its first dedicated Marketing hire to partner directly with the CEO. This pivotal role involves owning product marketing, building a content engine, and defining the go-to-market narrative from the ground up.

The ideal candidate will have over 4 years in product or growth marketing, exceptional writing skills, and a deep understanding of marketing to a technical audience. Responsibilities include developing strategic content and leading demand generation efforts.

Qualifications

• 4+ years in product marketing, growth marketing, or content marketing in a B2B environment.
• Experience marketing to technical audiences and strong background in relevant tools.
• Ability to produce clear and impactful content.

Responsibilities

• Own product marketing, drive content strategy, and create pipeline programs.
• Build a technical content strategy with blogs and guides.
• Lead demand generation programs including conferences and dinners.
• Ensure website content speaks to customer problems.

Skills

Product marketing fundamentals

Exceptional writing

Understanding of technical buyers

Content marketing

Strong communication skills

Job description

• We’re hiring our first dedicated Marketing hire — someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up
• The CEO plans to do meaningful IC marketing work himself. This isn’t a “hire someone and hand it off” situation, it’s a genuine partnership
• You’ll own product marketing, drive content strategy, and build programs that create pipeline and establish Ampersand’s position in a category that’s still being defined
• Product Marketing — Own positioning, messaging, competitive differentiation, and go-to-market execution for a technical developer audience. Make the value legible to the people who need to buy it
• Content Engine — Build a technical content strategy: blog posts, guides, and educational material drawn from real customer use cases. Think long-form, useful, and earned — not volume plays
• Thought Leadership — Activate founder and team voices across social presence, newsletters, and industry channels. There are accounts ready to be built on — your job is to build them
• Demand Generation — Lead programs that drive awareness and pipeline, including developer conferences and executive dinners
• Website — Own the website so it speaks to customer problems, not just describes the product
• Sales Enablement — Build competitive talk tracks and collateral that make the GTM team sharper in the field
• CEO Partnership — Work directly alongside the CEO, who will be doing meaningful IC marketing work himself — this is a genuine creative collaboration, not a handoff

Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch execution.

4+ years in product marketing, growth marketing, or content marketing in a B2B environment.

Exceptional writing — you can make a technically complex product feel clear and worth paying attention to.

You’ve marketed to technical buyers: Engineers, VPs of Product, developer audiences — and understand how they think.

You’ve built content that earns attention, not just fills a calendar.

Background in developer tools, APIs, infrastructure software, or AI products is strongly preferred.

Comfortable being the first and only marketer — you build the system, not just run in it.