Founding Marketer

People Culture Talent; United States; On-site; USD 102,000 - 208,000; Full time

Job summary

People Culture Talent is hiring the first dedicated Marketing hire at a Series A AI infrastructure company. You will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up.

The role is a genuine partnership rather than a hand-off, with the CEO contributing hands-on IC marketing work. You will shape positioning for developers and technical buyers while building scalable content and demand programs.

Qualifications

• 4+ years in product marketing, growth marketing, or content marketing in a B2B environment.
• Experience marketing to engineers, VPs of Product, and developer audiences.
• Strong positioning, messaging, and launch capabilities.
• Exceptional writing that makes complex tech clear and engaging.
• Experience building content that educates and earns attention.
• Able to be the first and only marketer, building systems from scratch.
• Experience with developer tools, APIs, infrastructure software, or AI products is a strong plus.

Responsibilities

• Product Marketing — Develop positioning, messaging, and go-to-market strategies for technical buyers.
• Content Strategy — Build a content engine that educates developers and establishes credibility.
• Thought Leadership — Elevate founder and team voices across social media and events.
• Demand Generation — Design programs to drive awareness and pipeline.
• Brand Development — Shape presence as the company scales.
• Events & Community — Support CTO dinners, developer events, and conferences.
• Sales Enablement — Create collateral, talking tracks, and messaging frameworks.

Skills

Marketing to technical buyers

Product marketing fundamentals

Writing clarity

Content strategy

Ownership mindset

Developer tools/AI product familiarity

Go-to-market planning

Job description

The Role

We're hiring the first dedicated Marketing hire at a Series A AI infrastructure company, someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up. The CEO plans to do meaningful IC marketing work himself. This isn't a "hire someone and hand it off" situation — it's a genuine partnership.

What You’ll Own

• Product Marketing — Develop positioning, messaging, and go-to-market strategies. Clearly communicate the technical value to the people who need to buy it.
• Content Strategy — Build a content engine that educates developers and establishes the company as a credible voice in the market.
• Thought Leadership — Elevate founder and team voices across social media, events, and industry channels.
• Demand Generation — Design programs that drive awareness and generate pipeline.
• Brand Development — Shape the company’s presence in the market as it scales.
• Events & Community — Support CTO dinners, developer events, industry conferences, and buyer/vendor programs.
• Sales Enablement — Create collateral, competitive talk tracks, and messaging frameworks that strengthen the go-to-market team.

What You’ll Bring

• 4+ years in product marketing, growth marketing, or content marketing in a B2B environment
• Real experience marketing to technical buyers — engineers, VPs of Product, developer audiences
• Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch
• Exceptional writing — you can make a complex technical product feel clear and worth paying attention to
• Experience building content that earns attention rather than just filling a calendar
• Comfort being the first and only marketer — you build the system, not just run in it
• Experience in developer tools, APIs, infrastructure software, or AI products is a strong plus

About Our Client

This venture backed AI infrastructure company is developing the connectivity layer that enables AI platforms and B2B software to take meaningful action within the systems businesses rely on. The founding team brings experience from Google, Meta, and AWS. The team is small, retention rates are exceptional, and the technical standards are high. This is an excellent opportunity for professionals who are excited about meaningful ownership and the chance to help shape the future of collaboration between businesses and AI.

Compensation Range: $102K - $208K