Founding Marketer

Jobtailor; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Phaselaw is seeking a senior marketing leader in New York to scale the go-to-market motion and drive inbound leads, content creation, and event planning. You will work closely with the founders and sales team to refine the brand and strategy, own the content calendar, and lead performance marketing initiatives across SEO, SEM, and campaigns.

The role emphasizes hands-on ownership, fast iteration, and a bias for action, with experience in privacy or legal spaces considered a bonus.

Qualifications

• 5+ years of in-house marketing experience, ideally in startups or fast-moving teams.
• Experience with SEO, SEM, and inbound-led lead generation.
• Experience with conferences and other events.
• Hands-on approach, not relying on agencies.
• Excellent writing skills.
• Bias for action; able to ship fast and iterate.
• Extreme ownership.
• Bonus: privacy or legal space experience.

Responsibilities

• Scale Phaselaw's go-to-market motion.
• Lead marketing efforts from events to inbound.
• Attend sales demos and customer calls to learn the pitch.
• Dive into lead metrics and attribution.
• Review and adjust ad campaigns.
• Take over the content calendar.
• Help lead event planning.
• Develop a quarterly marketing plan.
• Build metrics and attribution for marketing efforts.
• Collaborate with founders and sales to shape brand and GTM.

Skills

SEO

SEM

Inbound Lead Generation

Event Planning

Content Creation

Job description

• Scale Phaselaw's go-to-market motion


• Lead marketing efforts across the business, from events to inbound


• Attend sales demos and customer calls to learn the company's pitch


• Dive into lead metrics


• Review and adjust ad campaigns


• Take over the content calendar


• Help lead event planning


• Develop a quarterly marketing plan


• Build metrics and attribution for marketing efforts


• Work closely with the founders and sales team to shape Phaselaw's brand and go-to-market

Requirements

• 5+ years of experience in in-house marketing, ideally with startups or fast-moving teams


• Experience with SEO, SEM, and inbound-led lead generation


• Experience with conferences and other events


• Hands-on approach rather than relying on agencies


• Excellent writing skills


• Bias for action; ability to ship fast and iterate based on feedback


• Extreme ownership


• Bonus: Experience in the privacy or legal space

Core Competencies

Demonstrates expertise in developing and executing marketing strategies, including SEO, SEM, and inbound lead generation, while effectively managing event planning and content creation. Strong ability to analyze metrics and drive brand positioning in fast-paced environments.

Highest-signal resume keywords

• SEO


• SEM


• Inbound Lead Generation


• Event Planning


• Content Creation

Hard Skills

• Marketing Strategy


• Lead Metrics Analysis


• Ad Campaign Management


• Quarterly Marketing Planning


• Attribution Modeling

Soft Skills

• Excellent Writing Skills


• Bias For Action


• Extreme Ownership

Industry Keywords

• Startup Experience


• Privacy


• Legal Space