Founding GTM Manager

Vector Legal; California (MO); On-site; USD 110,000 - 180,000; Full time

Job summary

Vector Legal is seeking a Founding GTM Manager to help build and scale the commercial engine for our AI-native law firm and legal operating system for startups. You will work directly with the founding team to identify high-intent startup customers, run outbound and inbound motions, refine messaging, support onboarding, and turn early traction into a repeatable GTM system.

This high-ownership role sits at the intersection of sales, customer development, founder relationships, and go-to-market

Qualifications

• 2 to 5 years of experience in GTM, sales, business development, founder-facing customer success, or startup operations.
• Experience selling or supporting B2B, SaaS, legal tech, fintech, or startup-focused services.
• Strong written communication and the ability to write clear, high-converting founder-facing copy.
• Comfort running outbound, managing a pipeline, and speaking with startup founders and executives.
• Ability to operate independently in a fast-moving startup environment.
• Strong commercial judgment and ability to understand customer pain quickly.
• CRM ownership and ability to establish a repeatable GTM process.

Responsibilities

• Build and manage outbound campaigns targeting startup founders, operators, and finance/legal decision-makers.
• Own the early sales funnel from prospecting through qualification, demos, follow-up, and close support.
• Develop GTM messaging around Vector Legal's offerings, including startup counsel, financings, contracts, data rooms, cap tables, and AI-assisted workflows.
• Identify ICP patterns, buying triggers, objections, and expansion opportunities with founders.
• Maintain CRM hygiene, pipeline reporting, and weekly GTM metrics.
• Support inbound lead follow-up and convert founder interest into active conversations.
• Create lightweight sales collateral, email sequences, founder-facing materials, and vertical messaging.
• Collaborate with product and legal teams to translate feedback into packaging, positioning, and priorities.
• Design repeatable onboarding, referrals, partnerships, and customer success handoffs.

Skills

GTM

Sales

Business development

Founder-facing

CRM management

Sales process

Outbound outreach

Product intuition

AI interest

Tools

CRM systems

Job description

About the Role

We're hiring a Founding GTM Manager to help build and scale the commercial engine for Vector Legal. Vector Legal is an AI-native law firm and legal operating system for startups, combining experienced startup counsel with an AI-powered legal platform to help founders move faster across financings, contracts, hiring, governance, diligence, and legal operations.

This role sits at the intersection of sales, customer development, founder relationships, and go-to-market strategy. You'll work directly with the founding team to identify high-intent startup customers, run outbound and inbound sales motions, refine messaging, support customer onboarding, and turn early traction into a repeatable GTM system. This is a high-ownership role for someone who wants to operate close to the founders, sell a category-defining product, and help shape how startups buy legal services in an AI-native world.

What You'll Do

• Build and manage outbound campaigns targeting startup founders, operators, and finance/legal decision-makers
• Own the early sales funnel from prospecting through qualification, demos, follow-up, and close support
• Develop GTM messaging around Vector Legal's core offerings, including startup counsel, financings, contracts, data rooms, cap tables, and AI-assisted legal workflows
• Work closely with founders to identify ICP patterns, buying triggers, objections, and expansion opportunities
• Manage CRM hygiene, pipeline reporting, and weekly GTM metrics
• Support inbound lead follow-up and help convert founder interest into active customer conversations
• Create lightweight sales collateral, email sequences, founder-facing materials, and vertical-specific messaging
• Partner with product and legal teams to translate customer feedback into clearer packaging, positioning, and product priorities
• Help design repeatable processes for onboarding, referrals, partnerships, and customer success handoffs
• Represent Vector Legal with a high degree of professionalism, judgment, and urgency in founder-facing conversations

Qualifications

• 2 to 5 years of experience in GTM, sales, business development, founder-facing customer success, or startup operations
• Experience selling or supporting B2B, SaaS, legal tech, fintech, or startup-focused services preferred
• Strong written communication skills and ability to write clear, direct, high-converting founder-facing copy
• Comfort running outbound, managing a pipeline, and speaking with startup founders and executives
• Strong commercial judgment and ability to understand customer pain quickly
• Highly organized, metrics-oriented, and comfortable owning a CRM and sales process from scratch
• Ability to operate independently in an ambiguous, fast-moving startup environment
• Strong product intuition and interest in AI, legal services, startups, or professional services transformation
• High agency, low ego, and a willingness to do both strategic GTM work and hands-on execution
• Comfort working directly with founders and iterating quickly based on market feedback