General Manager, Head of Growth

Jobtailor

Austin (TX)

On-site

USD 140,000 - 240,000

Full time

14 days+

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Job summary

Jobtailor in Austin, TX seeks a Senior Go-To-Market Leader to define and execute our GTM strategy across B2B SaaS for the legaltech space.

You will own pipeline generation, sales motion, and cross-functional collaboration with marketing and product, while building a high-performance team and reporting progress to the founders.

Join a fast-moving startup environment and shape go-to-market execution with data-driven insights and strategic collaboration with the CEO.

Qualifications

5+ years in GTM, revenue, sales, or growth leadership roles.
Meaningful experience in early-stage/seed B2B SaaS.
Experience owning GTM strategy and executing it.
Experience selling into a specialized, relationship-driven, or regulated vertical.
Direct legaltech experience is a plus.
Track record of building repeatable sales and/or customer success motions from scratch.
Experience with CRM, sales engagement, and support/Customer Success platforms.
Comfort working directly with founders in a fast-moving, resource-constrained environment.
Strong written and verbal communication skills.
Ability to speak credibly to legal industry buyers.
Data-driven approach to pipeline, forecasting, and retention metrics.
Existing personal injury law or broader legal industry network or credibility is nice to have.
Experience scaling GTM from founder-led sales to a repeatable team-based motion is nice to have.
Familiarity with AI/automation products and selling trust and accuracy to skeptical, high-stakes buyers is nice to have.

Responsibilities

Define and continuously refine GTM strategy, including target segments, ICP, pricing/packaging input, channel strategy, and competitive positioning.
Translate product capabilities into value propositions and messaging for law firm buyers and users.
Set GTM goals, pipeline targets, and success metrics; report progress and market insights to the founding team and board.
Build and run the sales motion, including pipeline generation, demos, trials, negotiation, and close.
Design the sales process, CRM/tooling stack, and qualification criteria.
Hire, onboard, and manage sales hires as volume grows.
Own top-of-funnel strategy, positioning, messaging, content, and channel selection.
Partner with or manage marketing contractors and agencies.
Build brand and category awareness within the personal injury legal community.
Design onboarding, adoption, renewal, and expansion motions for law firm customers.
Own retention and expansion metrics and feed customer insight into product and sales strategy.
Build onboarding and account-growth playbooks.
Recruit, hire, and develop the first Sales, Marketing, and Customer Success team members.
Establish operating cadence, tooling, and reporting for the commercial organization.
Work directly with the CEO/founding team on commercial strategy and business operations.

Skills

GTM Strategy

Sales Leadership

B2B SaaS

CRM Familiarity

Data-driven Forecasting

Communication Skills

Relationship Building

Tools

CRM Software

Sales Engagement Tools

Customer Success Platforms

Job description

Define and continuously refine Zlayt's go-to-market strategy, including target segments, ICP, pricing/packaging input, channel strategy, and competitive positioning.
Translate product capabilities into value propositions and messaging for law firm buyers and users.
Set GTM goals, pipeline targets, and success metrics; report progress and market insights to the founding team and board.
Build and run the sales motion, including pipeline generation, demos, trials, negotiation, and close.
Design the sales process, CRM/tooling stack, and qualification criteria.
Hire, onboard, and manage sales hires as volume grows.
Own top-of-funnel strategy, positioning, messaging, content, and channel selection.
Partner with or manage marketing contractors and agencies.
Build brand and category awareness within the personal injury legal community.
Design onboarding, adoption, renewal, and expansion motions for law firm customers.
Own retention and expansion metrics and feed customer insight into product and sales strategy.
Build onboarding and account-growth playbooks.
Recruit, hire, and develop the first Sales, Marketing, and Customer Success team members.
Establish operating cadence, tooling, and reporting for the commercial organization.
Work directly with the CEO/founding team on commercial strategy and business operations.

Requirements

5+ years in GTM, revenue, sales, or growth leadership roles
Meaningful experience in early-stage/seed B2B SaaS
Experience owning GTM strategy and personally executing it
Experience selling into a specialized, relationship-driven, or regulated vertical strongly preferred
Direct legaltech experience is a plus
Track record of building repeatable sales and/or customer success motions from scratch
Experience with CRM, sales engagement, and support/Customer Success platforms
Comfort working directly with founders in a fast-moving, resource-constrained environment
Strong written and verbal communication skills
Ability to speak credibly to legal industry buyers, including attorneys and firm operators
Data-driven approach to pipeline, forecasting, and retention metrics
Existing personal injury law or broader legal industry network or credibility is nice to have
Experience scaling GTM from founder-led sales to a repeatable team-based motion is nice to have
Familiarity with AI/automation products and selling trust and accuracy to skeptical, high-stakes buyers is nice to have

Core Competencies

Demonstrates expertise in go-to-market strategy development, sales process design, and team leadership within the B2B SaaS and legaltech sectors. Proven ability to drive pipeline generation, customer success, and retention metrics while effectively communicating with legal industry stakeholders.

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