Founding GTM Lead

Nox Metals; Michigan; On-site; USD 90,000 - 150,000; Full time

Job summary

Nox Metals in Detroit, MI is building the next generation of American manufacturing by supplying aluminum plate, bar, and rounds to aerospace and defense customers. We combine software and automation to move metal faster than the industry expects.

The role focuses on leading GTM efforts, managing quote requests, closing pipelines, and visiting customers on-site with travel as needed. We value rapid learning, strong judgment, and ownership of outcomes.

Qualifications

• You've personally built or scaled a digital acquisition channel.
• You're comfortable working in a codebase, an ad account, and a dataset.
• You understand CAC, payback, conversion, retention, and attribution.
• You have strong taste: you recognize clear messaging, credible design, and a buying experience customers can trust.
• You learn new tools and unfamiliar markets quickly.
• You prefer owning an outcome to operating within a narrow function.

Responsibilities

• Lead a team
• Manage inbound quote requests and convert them to orders
• Close inbound pipeline
• Visit customers on-site and travel as needed
• Follow up relentlessly
• Learn our product catalog across alloys, specs, and certifications
• Use AI tools to move faster than anyone else in this industry
• Take things off the team's plate and find new revenue without being told to
• Scale online GTM spend against contribution margin and customer lifetime value.
• Improve the journey from discovery to quote, order, and repeat purchase.
• Build our SEO and Answer Engine Optimization strategy.
• Ship experiments, landing pages, integrations, and lifecycle automations.
• Leverage frontier tools to increase the speed and quality of execution.
• Pair quantitative rigor with strong product and creative taste.

Skills

Digital acquisition

Codebase

Ad accounts

Analytics

Attribution

Job description

Founding GTM | Nox Metals | Detroit, MI

American factories deserve a supply chain that moves as fast as they do. The next generation of American manufacturing is being built right now. Nox Metals is the supply chain behind it.

Nox Metals is a technology company in Detroit supplying aluminum plate, bar, and rounds to aerospace and defense manufacturers. We use software and automation to supply metal to American factories faster than the industry thought possible.

We need someone who can sell metal. Inbound or outbound. Phone, email, in person, whatever works.

You will:

• Lead a team
• Manage inbound quote requests and convert them to orders
• Close inbound pipeline
• Visit customers on-site and travel as needed
• Follow up relentlessly
• Learn our product catalog across alloys, specs, and certifications
• Use AI tools to move faster than anyone else in this industry
• Take things off the team's plate and find new revenue without being told to
• Scale online GTM spend against contribution margin and customer lifetime value.
• Improve the journey from discovery to quote, order, and repeat purchase.
• Build our SEO and Answer Engine Optimization strategy.
• Ship experiments, landing pages, integrations, and lifecycle automations.
• Leverage frontier tools to increase the speed and quality of execution.
• Pair quantitative rigor with strong product and creative taste.

You should be:

• You've personally built or scaled a digital acquisition channel.
• You're comfortable working in a codebase, an ad account, and a dataset.
• You understand CAC, payback, conversion, retention, and attribution.
• You have strong taste: you recognize clear messaging, credible design, and a buying experience customers can trust.
• You learn new tools and unfamiliar markets quickly.
• You prefer owning an outcome to operating within a narrow function.

We care more about what you've built, the judgment behind it, and how quickly you learn than a particular background or number of years.

This role is full time, in person in Detroit.