Founding GTM

Empath Lab; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Empath Lab is seeking a Founding Growth & GTM Associate to help build the go-to-market engine for an ambitious AI startup. You will own growth experiments, demand generation, and outbound initiatives, shaping how we acquire customers.

You'll work at the intersection of growth, sales, marketing and automation, with hands-on ownership and room to experiment as the company scales.

Qualifications

• Experience in growth, GTM, demand generation or a similar commercially focused role.
• Hands-on experience building and executing campaigns, generating leads or improving customer acquisition.
• Understanding of B2B sales funnels, outbound prospecting and lead generation.
• Familiarity with AI, automation and modern sales or marketing technology.
• An analytical mindset with the ability to measure results and make data-driven decisions.
• A proactive, resourceful approach to work, with the ability to operate independently.
• Comfortable working in an early-stage startup where priorities evolve and ownership is encouraged.

Responsibilities

• Drive demand generation: Develop and execute initiatives that generate qualified leads and new business opportunities.
• Build and optimise growth channels: Identify opportunities to improve existing acquisition channels while experimenting with new approaches.
• Execute creative outbound campaigns: Research target accounts, identify decision-makers and develop personalised outreach strategies.
• Leverage AI and automation: Build smarter workflows using AI-powered tools to streamline prospecting, improve efficiency and scale successful initiatives.
• Experiment and iterate: Test different messaging, audiences and campaign strategies to understand what resonates with potential customers.
• Support GTM strategy: Work closely with the founding and commercial teams to refine positioning, messaging and customer acquisition approaches.
• Analyse performance: Track conversion rates, campaign performance and pipeline generation to identify opportunities for improvement.
• Think outside the box: Explore unconventional growth strategies and creative ways to get the product in front of the right customers.

Skills

Growth

GTM

Demand generation

Marketing operations

Outbound campaigns

AI familiarity

Data-driven

Experimentation

Independence

Startup experience

Tools

Clay

Apollo

HubSpot

Zapier

Make

Job description

Founding Growth & GTM Associate | AI Startup

Help build the go-to-market engine of an ambitious, early-stage AI company.

Industry: Artificial Intelligence / B2B SaaS / InsurTech

About the Opportunity:

We're partnering with an exciting early-stage AI startup that's transforming how businesses in the insurance industry operate.

The company is developing innovative AI-powered technology to modernise complex workflows, improve efficiency and help organisations move away from traditional, manual processes.

As the business enters its next stage of growth, the team is looking for a Founding Growth & GTM to help build and scale its customer acquisition efforts.

This isn't your typical marketing or sales role. You'll work at the intersection of growth, demand generation, sales and automation, with the opportunity to experiment, take ownership and directly influence how the company grows.

What You'll Be Doing:

• Drive demand generation: Develop and execute initiatives that generate qualified leads and new business opportunities.
• Build and optimise growth channels: Identify opportunities to improve existing acquisition channels while experimenting with new approaches.
• Execute creative outbound campaigns: Research target accounts, identify decision-makers and develop personalised outreach strategies.
• Leverage AI and automation: Build smarter workflows using AI-powered tools to streamline prospecting, improve efficiency and scale successful initiatives.
• Experiment and iterate: Test different messaging, audiences and campaign strategies to understand what resonates with potential customers.
• Support GTM strategy: Work closely with the founding and commercial teams to refine positioning, messaging and customer acquisition approaches.
• Analyse performance: Track conversion rates, campaign performance and pipeline generation to identify opportunities for improvement.
• Think outside the box: Explore unconventional growth strategies and creative ways to get the product in front of the right customers.

What We're Looking For:

• Experience in growth, GTM, demand generation, marketing operations or a similar commercially focused role.
• Hands-on experience building and executing campaigns, generating leads or improving customer acquisition.
• Understanding of B2B sales funnels, outbound prospecting and lead generation.
• Familiarity with AI, automation and modern sales or marketing technology.
• An analytical mindset with the ability to measure results and make data-driven decisions.
• Strong problem-solving skills and a willingness to experiment with new ideas.
• A proactive, resourceful approach to work, with the ability to operate independently.
• Comfortable working in an early-stage startup where priorities evolve and ownership is encouraged.

Nice to Have:

• Experience in an early-stage B2B SaaS or AI startup.
• Familiarity with tools such as Clay, Apollo, HubSpot, Zapier or Make.
• Experience building automated outbound or prospecting workflows.
• Exposure to enterprise sales or complex B2B markets.
• Experience working directly with founders or small commercial teams.

Why Join?

• Founding-team exposure: Work closely with the people building and scaling the business.
• Meaningful ownership: Play an important role in developing the company's growth strategy and GTM processes.
• Work with emerging AI technology: Help bring innovative solutions to an industry undergoing significant transformation.
• Room to experiment: Test new ideas, explore different channels and influence how the company approaches growth.
• Accelerated learning: Gain hands-on exposure to growth, sales, marketing and commercial strategy.
• Build something from the ground up: Join at a stage where your contributions can have a direct and visible impact.

Who Would Thrive in This Role?

Someone who enjoys solving problems, experimenting with new ideas and finding creative ways to generate demand.

You might be the person who asks:

• How can we generate more qualified leads without increasing our budget?
• What growth channels haven't we explored yet?
• How can we use AI to automate repetitive processes?
• What can we do differently to get in front of the right decision-makers?

If you're commercially curious, hands-on and excited about helping build the growth function of an ambitious AI startup, we'd love to hear from you.