Founding Growth Marketer: Multi-Channel Demand Gen

Network Right; Town of Tonawanda (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Network Right in Town of Tonawanda is looking for a Founding Marketing Lead to shape their marketing strategy as one of the first marketing hires. This role includes owning demand generation strategy, overseeing messaging and positioning, and designing growth infrastructure. Candidates should have 6-8+ years in B2B marketing, experience building multi-channel growth systems, and a BA/BS degree preferred. This position offers the chance to create and scale the marketing engine from the ground up.

Qualifications

• 6 to 8+ years of experience in B2B marketing, including experience as an early-stage or founding marketer.
• Demonstrated experience building and orchestrating multi-channel growth systems.
• Proven ability to rapidly test new ideas and scale successful initiatives.

Responsibilities

• Own and scale referral, outbound, SEO, and experimental channels.
• Define and refine core narratives, ICPs, and buyer-stage use cases.
• Design, manage, and optimize the growth stack and build reporting standards.

Skills

B2B marketing experience

Multi-channel growth systems

Data accuracy

Operational discipline

Content strategy

Education

BA/BS degree in Business, Marketing, or related field

Tools

HubSpot

Clay

Apollo

Job description

Network Right in Town of Tonawanda is looking for a Founding Marketing Lead to shape their marketing strategy as one of the first marketing hires. This role includes owning demand generation strategy, overseeing messaging and positioning, and designing growth infrastructure. Candidates should have 6-8+ years in B2B marketing, experience building multi-channel growth systems, and a BA/BS degree preferred. This position offers the chance to create and scale the marketing engine from the ground up.