Founding Growth Lead

USA Tech Recruit; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

USA Tech Recruit is seeking a Founding Growth Lead for an ambitious AI logistics company. The role is hands-on and owns the entire demand-gen engine, from funnel analytics to pipeline creation, reporting to leadership in a fast-moving startup environment.

You’ll design and execute multi-channel campaigns (paid, email, ABM, content, SEO), partner with Sales, Product and AI teams, and continually test and optimize to accelerate enterprise growth. Onsite 4–5 days/week in San Francisco or New York.

Qualifications

• Bachelor’s degree required; academic background from a highly regarded university preferred.
• Proven experience building a demand generation function from 0→1.
• Strong analytical mindset with data-driven decision making.

Responsibilities

• Build and own the demand generation engine from 0→1, generating qualified top-of-funnel demand.
• Develop, launch, and optimize acquisition strategies across paid, email, ABM, content, and SEO.
• Own marketing operations infrastructure including attribution, automation, CRM reporting, and funnel analytics.
• Collaborate with Sales, Product and AI teams to align messaging with product developments.
• Experiment with new channels and messaging to drive meaningful enterprise pipeline.
• Improve website conversion and lead capture through optimization.

Skills

Growth marketing

Demand generation

Digital marketing

ABM

Analytics

Education

Bachelor's degree

Job description

An ambitious AI company is transforming the multi-trillion-dollar logistics industry by combining AI agents with logistics expertise to automate traditionally manual back-office workflows. Its platform enables logistics providers and shippers to automate tasks such as appointment setting, quoting, load entry and shipment coordination, with AI agents capable of handling conversations with drivers and carriers and executing workflows directly in customer systems.

With approximately $50M in funding and rapid revenue growth, the company is entering a significant period of expansion in their $27M Series B led by General Catalyst and is looking for a Founding Growth Lead to build its demand generation engine from the ground up. This is a highly hands-on opportunity for a growth marketer who wants to own the function, experiment across channels and directly influence enterprise pipeline.

Key Responsibilities:

• Build and own the demand generation engine from 0→1, generating qualified top-of-funnel demand and converting MQLs into enterprise sales pipeline.
• Develop, launch and optimize acquisition strategies across paid digital, email, ABM, content, SEO/AEO, website conversion and emerging channels.
• Own marketing operations infrastructure, including attribution, automation, lead routing, segmentation, CRM reporting and funnel analytics.
• Establish clear measurement frameworks across the marketing funnel, connecting channel performance to MQLs, SQLs, pipeline and revenue conversion.
• Partner closely with Sales to understand target accounts, buying processes, customer pain points and pipeline requirements.
• Work with product and AI agent delivery teams to translate technical product developments into compelling go-to-market messaging and campaigns.
• Continuously test new channels, messaging and campaigns, doubling down on the approaches that demonstrate meaningful traction.
• Improve website conversion and lead capture through experimentation, content and landing-page optimization.
• Build and manage ABM programs targeting enterprise logistics providers, shippers and other strategic accounts.
• Manage external agencies, contractors and specialist partners where outside expertise can accelerate execution.
• Build repeatable processes and infrastructure that can scale alongside the company's rapid growth.
• Operate as a hands-on individual contributor while helping define the broader growth strategy and future marketing organization.

Key Qualifications:

• 3–5 years of experience in growth marketing, demand generation, digital marketing or a similar growth-focused role.
• Proven experience marketing enterprise technology products within a sales-led buying environment.
• Experience working in growth, demand generation or account-based marketing.
• Experience at an early-stage startup or rapidly scaling technology company.
• Demonstrated experience building a demand generation function or marketing channel from 0→1.
• Strong understanding of funnel metrics and revenue conversion, including MQLs, SQLs, pipeline and attribution.
• Hands-on experience building or managing marketing operations infrastructure, including marketing automation, CRM reporting, attribution and website tracking.
• Experience across multiple demand-generation channels, including paid digital, email, website, content and/or ABM.
• Demonstrated depth or exceptional performance in at least one specific growth channel or marketing discipline.
• Bachelor's degree required; academic background from a highly regarded university is preferred.
• Strong analytical and experimental mindset, with the ability to use data to identify what is working and where to invest further.
• Builder mentality and willingness to operate hands-on rather than relying heavily on established processes or teams.
• Strong cross-functional communication skills and the ability to work closely with Sales, Product and technical teams.
• Comfortable working onsite 4–5 days per week in either San Francisco's Financial District or SoHo, New York City.