Founding Growth

Lance Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Equity

Performance bonus

Job summary

Lance in San Francisco is seeking a Product Marketing Manager to own how we appear in the market—from go-to-market playbooks for features and launches to shaping our founder's social presence. You’ll create and film content, partner with videographers, and craft compelling marketing materials that resonate with hospitality and AI buyers.

You’ll work closely with GTM, Product, and Engineering to convert product signals into tools that win deals—pitch decks, demos, case studies, and training

Qualifications

• Experience in Product Marketing, Content or related roles in B2B SaaS or AI companies.
• Ability to translate technical products (AI, automation, or software platforms) into clear business value.
• Proven track record of executing marketing campaigns, go-to-market strategies, and product launches.
• Excellent written and verbal communication skills, with experience creating sales and marketing collateral.
• Analytical mindset with experience in market research, customer insights, and performance tracking.
• Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams.
• Strong ownership mentality and comfort working in a fast-paced startup environment.
• Familiarity with hospitality, travel technology, or vertical SaaS is a plus.

Responsibilities

• Own go-to-market playbook for features and launches.
• Build pitch decks, demos, case studies, and ob-jection-handling guides for Sales and Solutions.
• Turn product into tools that win deals across GTM channels.
• Drive content across website, email, and outbound channels to fill the pipeline.
• Measure everything and optimize campaigns and messaging.

Skills

Product marketing

Content creation

Go-to-market

Cross-functional

Market research

Analytical thinking

Communication

Education

Bachelor’s degree in Marketing

Tools

Marketing automation

Job description

Company Description

Lance is revolutionizing the hospitality industry with autonomous AI agents that handle tasks such as answering calls, closing sales, and managing operations, enabling teams to focus on guests. Trusted by leading hotel groups in the United States, Lance supports over 90 hotels, including renowned brands like Marriott, Hilton, and Hyatt. Lance's AI agents integrate seamlessly with hotel software, make real-time decisions, and execute complex multi-step tasks efficiently. By automating operational workflows, Lance empowers hotels to deliver enhanced guest experiences.

Role Description

Hotels run on people, and Lance gives those people superpowers. We're looking for our Product Marketing Manager to tell that story to the world, and to help write it.

You'll own how Lance shows up in the market. That means building and running the go-to-market playbook for our founders' social presence, new features, and product launches, and sharpening the message that sets Lance apart in hospitality and AI. You won't just plan content, you'll make it. You'll pick up the camera, film and edit yourself, and bring in videographers and creative partners when a moment calls for something bigger.

You'll sit at the center of the company, working closely with GTM, Product, and Engineering so you know what we're building before anyone else does. Then you'll turn it into the tools that win deals: pitch decks, demos, case studies, and objection-handling guides for Sales and Solutions.

You'll talk to hotel operators, dig into competitors, and spot the openings others miss, then feed what you learn back into both our marketing and our product. You'll drive content across our website, email, and outbound channels to fill the pipeline, and you'll measure everything, so you always know what's working and how to make it work better.

If you want to build a brand from day one, ship fast, and see your work move real deals at a YC company redefining how hotels operate, this is your seat.

Qualifications

• Work 996 In-Person San Francisco
• Experience in Product Marketing, Content or related roles in B2B SaaS or AI companies
• Strong ability to translate technical products (AI, automation, or software platforms) into clear business value
• Proven track record of executing successful marketing campaigns, go-to-market strategies, and product launches
• Excellent written and verbal communication skills, with experience creating sales and marketing collateral
• Analytical mindset with experience in market research, customer insights, and performance tracking
• Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams
• Strong ownership mentality and comfort working in a fast-paced startup environment
• Familiarity with hospitality, travel technology, or vertical SaaS is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Total Compensation

Competitive cash, meaningful equity, and a performance bonus, all based on experience. Lance offers health, vision, and dental insurance.

About Lance

Autonomous AI agents that answer calls, close sales, and run operations, so your team can focus on guests. Trusted by some of the top hotel groups in the US, supporting 50+ hotels across brands like Marriott, Hilton, and Hyatt