Founding Content Marketing Lead for Autonomous Finance

Hyphenate; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Hyphenate, a New York City-based AI finance software company, seeks an experienced Content Marketing Lead to own the content roadmap, SEO strategy, and pillar content creation. You will publish blog articles, playbooks, and customer stories, and run webinars to build Hyphenate’s voice in autonomous finance.

You will grow organic search traffic, coordinate with vendors, and partner with the VP of Marketing to shape brand tone and messaging.

Qualifications

• 5-8+ years of experience in content marketing, ideally at a B2B SaaS or tech company.
• You’ve given a company a point of view the market recognized as its own, and you’re willing to argue for it.
• You plan before you write, get stakeholders aligned on the roadmap, and are a strong writer and editor yourself.
• You’ve run an SEO program and can explain what moved rankings and what didn’t.
• Curious about how finance teams work. You’d sit with a Controller for an hour and come back with something worth publishing.
• Experience marketing to accountants or CFOs. A CPA or finance practitioner background, or hands-on fintech content experience, is ideal.
• Comfortable enough with accounting concepts (revenue recognition, close, reconciliations) to check expert-drafted content for accuracy and depth.

Responsibilities

• Own the content roadmap and SEO/AEO plan, with a fast monthly cadence of blog articles and pillar content such as guides and tools.
• Publish in-depth playbooks like Hyphenate’s revenue-recognition playbook, original research reports, and customer case studies such as the HiBid and Kiteworks stories.
• Build and run the webinar program, and create content for Hyphenate’s speaking sessions with the Events & Field Marketing hire.
• Grow organic search traffic and get Hyphenate cited as a source in AI-assistant answers about autonomous finance.
• Build a bench of vendors and contractors, including CPA writers and an SEO agency, as the program proves itself.
• Move fast and keep the bar high. We’d rather publish fewer, deeper pieces, so filler ebooks and generic guides don’t ship.
• Work closely with the VP of Marketing on brand tone, key messages and how Hyphenate wants to be perceived.

Skills

Content marketing

SEO management

B2B SaaS

Writing & editing

Stakeholder alignment

Finance knowledge

Strategic planning

Education

CPA or finance practitioner background

Tools

SEO tools

CMS platforms

Analytics tools

Job description

Hyphenate, a New York City-based AI finance software company, seeks an experienced Content Marketing Lead to own the content roadmap, SEO strategy, and pillar content creation. You will publish blog articles, playbooks, and customer stories, and run webinars to build Hyphenate’s voice in autonomous finance.

You will grow organic search traffic, coordinate with vendors, and partner with the VP of Marketing to shape brand tone and messaging.