Founding Content Marketing Lead

HireNow Staffing, Inc.; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Base salary

10% bonus

Equity

Medical & dental

PTO

Job summary

HireNow Staffing, Inc. is seeking a Founding Content Marketing Lead in San Francisco to define the company’s content vision and build a scalable program from the ground up.

You’ll partner with executive leadership to shape messaging and drive pipeline growth across digital channels, while owning the editorial calendar and long-term strategy. The role requires 8+ years in B2B SaaS content or related marketing leadership, startup experience, and the ability to execute across blogs, webinars,

Qualifications

• 8+ years in B2B SaaS content leadership.
• Proven ability to develop and execute content strategy.
• Experience with startup/high-growth tech environments.
• Ability to manage multiple formats: blogs, webinars, stories, social, video.

Responsibilities

• Develop and own the content marketing strategy across digital and social channels.
• Build messaging frameworks that communicate product value to B2B audiences.
• Plan, develop, and execute integrated content campaigns across blogs, webinars, stories, videos, social, and thought leadership.
• Interview customers and experts to create authentic, engaging content.
• Maintain an editorial calendar aligned to objectives and performance data.
• Collaborate with Product Marketing, Sales, and Events to ensure messaging consistency.
• Evaluate campaign performance and optimize based on engagement and insights.
• Experiment with emerging formats like short-form video and social-first campaigns.
• Mentor junior team members and guide strategic direction.
• Ensure content reflects brand standards and supports revenue goals.

Skills

B2B SaaS

Content Marketing

Product Marketing

Editorial Strategy

Brand Storytelling

Content Strategy

Job description

Founding Content Marketing Lead

Company: HireNow Staffing (Direct Placement Partner)

HireNow Snapshot

HireNow Staffing is actively recruiting a seasoned Founding Content Marketing Lead to join one of our valued client partners. This full-time opportunity is ideal for a strategic marketing leader who enjoys building high-impact content programs from the ground up while remaining actively involved in execution.

The successful candidate will define the organization's content vision, establish brand positioning, and develop compelling campaigns that educate, engage, and influence B2B decision-makers. This individual will partner closely with executive leadership, product marketing, and events teams to create scalable content initiatives that drive brand awareness, customer engagement, and pipeline growth across multiple digital channels.

Key Responsibilities

• Develop and own the company's overall content marketing strategy across digital and social channels.
• Build compelling messaging frameworks that clearly communicate product value to B2B audiences.
• Plan, develop, and execute integrated content campaigns including blogs, webinars, customer success stories, videos, social media, and thought leadership.
• Interview customers, industry professionals, and internal subject matter experts to create authentic, engaging content.
• Build and manage a strategic editorial calendar while prioritizing initiatives based on business objectives and performance data.
• Collaborate with Product Marketing, Sales, and Events teams to maintain consistent messaging across campaigns.
• Evaluate campaign performance and optimize future content using engagement metrics and market insights.
• Experiment with emerging content formats including short-form video, webinar series, and social-first campaigns.
• Mentor and collaborate with junior content team members while maintaining ownership of strategic direction.
• Ensure all content reflects brand standards, supports revenue objectives, and strengthens market credibility.

Required Qualifications

• 8+ years of experience in B2B SaaS Content Marketing, Product Marketing, Editorial Strategy, Brand Storytelling, or Content Strategy.
• Proven success developing and executing content strategy from concept through execution.
• Experience working within startup, high-growth, or rapidly scaling technology organizations.
• Demonstrated ability to manage multiple content formats including blogs, webinars, customer stories, social media, and video.
• Strong strategic thinking with the ability to make data‑driven marketing decisions.
• Excellent written communication, storytelling, editing, and presentation skills.
• Experience collaborating across marketing, product, and executive leadership teams.
• High level of ownership with the ability to operate independently in fast-paced environments.
• Must currently reside within commuting distance of San Francisco, California.
• Authorized to work in the United States.

Preferred Qualifications

• Experience serving as a founding or early marketing hire responsible for building content operations from the ground up.
• Strong personal brand or thought leadership presence on LinkedIn or other professional platforms.
• Demonstrated success growing audience engagement within the B2B SaaS industry.
• Experience producing executive thought leadership content.
• Background supporting product launches, integrated campaigns, and demand generation initiatives.
• Experience using marketing analytics to improve campaign effectiveness.
• Familiarity with AI-powered marketing tools and modern content technologies.
• Stable career progression demonstrating increasing marketing leadership responsibilities.

HireNow Package

• Compensation: $120,000–$160,000 annual base salary
• Performance Bonus: 10% annual bonus (OTE: $132,000–$176,000)
• Equity: Meaningful equity ownership opportunity.
• Benefits: Comprehensive medical and dental coverage, flexible paid time off, and additional company-sponsored benefits.
• Employment Type: Full-Time
• Work Location: Onsite – San Francisco, California
• Applicant Requirements: U.S.-based applicants only. Candidates must currently reside within commuting distance of San Francisco, California.
• Headcount: 1

HireNow Checklist

HireNow Staffing is recruiting a Founding Content Marketing Lead who demonstrates the following:

• Possesses 8+ years of B2B SaaS content marketing, product marketing, or editorial leadership experience.
• Has successfully built and executed content strategies that support measurable business growth.
• Demonstrates expertise across blogs, webinars, video, social media, customer storytelling, and integrated marketing campaigns.
• Thinks strategically while remaining comfortable executing day-to-day content initiatives.
• Excels at interviewing customers and transforming insights into compelling marketing narratives.
• Collaborates effectively across product, sales, executive leadership, and marketing teams.
• Resides within commuting distance of San Francisco, California.
• Meets all required qualifications while demonstrating multiple preferred qualifications.

HireNow Standout Candidates

Candidates will receive the strongest consideration if they demonstrate:

• Experience building a content marketing function from zero within a startup or high-growth SaaS company.
• Strong portfolio showcasing measurable results from integrated B2B content campaigns.
• Proven success growing brand awareness, customer engagement, and inbound demand.
• Well-established personal brand or thought leadership presence within the technology industry.
• Experience producing executive-level content that influences senior decision-makers.
• Strong understanding of modern digital marketing, analytics, and content performance optimization.
• Stable employment history demonstrating long-term growth and increasing leadership responsibilities.

HireNow Disqualifiers

The following will prevent candidates from moving forward in the hiring process:

• Jumpy resumes will not be accepted or interviewed.
• Less than 8 years of relevant B2B SaaS content marketing or product marketing experience.
• No demonstrated ownership of end-to-end content strategy.
• Limited experience creating content across multiple marketing channels.
• No experience working within startup or high-growth technology environments.
• Applicants who do not currently reside within commuting distance of San Francisco, California.
• Applicants requiring employment sponsorship.
• Inability to demonstrate measurable business impact from previous content marketing initiatives.
• Candidates who do not meet the core qualifications required for this position.

HireNow Staffing Disclaimer

HireNow Staffing is acting as a direct placement partner for this Founding Content Marketing Lead opportunity. All candidate information is handled confidentially and evaluated against defined requirements. This job description outlines the general scope of responsibilities and qualifications. Duties may evolve based on client needs and business growth. Only candidates meeting the core qualifications will be considered for interview. Client-specific information will be shared only with qualified candidates during the interview process.