Founding CMO (Equity-Only)

ZillyPlanet; United States; Remote; USD 100,000 - 150,000; Part time

Job summary

ZillyPlanet is seeking a Founding Chief Marketing Officer (CMO) to drive their innovative EdTech platform aimed at transforming how kids learn. This person will lead the go-to-market strategy, execute marketing plans, and work closely with the founding team to establish a growing and impactful brand.

Benefits

Equity only compensation

Qualifications

• Experienced in launching products from concept to market.
• Track record in EdTech or related fields.
• Hands-on execution capability in marketing strategies.

Responsibilities

• Lead and iterate on the go-to-market plan.
• Build traction through organic growth hacks.
• Oversee storytelling and messaging across communication channels.
• Collaborate with CEO and team for product-marketing alignment.

Skills

B2C growth leadership

Content execution

Influencer strategies

Organic growth strategies

Job description

ZillyPlanet is on a mission to reinvent how kids learn. We're building an adaptive, gamified STEM (starting with Math) learning platform for ages 7–10 that pairs AI-powered personalization with mission-based storytelling—designed to delight kids and give parents real insights and control.

We’re pre-revenue, launching our beta product in July, with a public release slated for October. Early feedback is promising, and we’re now looking for a Founding Chief Marketing Officer (CMO) to own and execute our go-to-market strategy—starting lean, growing fast.

Who You Are

ZillyPlanet is on a mission to reinvent how kids learn. We're building an adaptive, gamified STEM (starting with Math) learning platform for ages 7–10 that pairs AI-powered personalization with mission-based storytelling—designed to delight kids and give parents real insights and control.

We’re pre-revenue, launching our beta product in July, with a public release slated for October. Early feedback is promising, and we’re now looking for a Founding Chief Marketing Officer (CMO) to own and execute our go-to-market strategy—starting lean, growing fast.

Who You Are

• A seasoned B2C and/or EdTech growth leader with a track record of launching products from 0–1
• Hands-on: you can execute content, influencer, and organic strategies, not just delegate
• Deep understanding of parent audiences, edtech platforms, and behavior-driven engagement
• Comfortable working on an equity-only basis until funding (you’ll help shape that too)
• A creative collaborator who thrives on building early-stage brands with soul and ambition

Responsibilities

• Lead and iterate on our Go-To-Market plan (email, social, influencer, partnerships)
• Build traction through organic growth hacks, content, and ambassador networks
• Oversee storytelling and messaging across parent- and child-facing channels
• Help design and test early conversion funnels and activation strategies
• Collaborate with the CEO, content team, and engineering to align product and marketing
• Lay the groundwork for scaling, analytics, and future team hires
  

Details

• Compensation: Equity only (Founding Team Tier)
• Location: Remote (US hours required, no sponsorship available)
• Start Date: ASAP – targeting beta launch in July

This is a rare chance to shape a meaningful edtech brand from the start—and create joyful, impactful learning experiences for kids everywhere.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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