Founding Business Development Representative

Mosaic.tech; San Francisco (CA); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Equity

Direct exposure to founders

Job summary

AdsGency AI is seeking founding BDRs to build our outbound GTM from the ground up in San Francisco. You will identify high-potential accounts, craft and test messaging, and engage senior decision-makers to create meaningful pipeline.

Work directly with the founders to shape our ICPs and playbooks while owning end-to-end outbound efforts. You will be measured on quality pipeline rather than vanity metrics, with equity and meaningful growth opportunities as part of a tight-knit founding team in AI

Qualifications

• 1–4+ years of experience in BDR, SDR, business development, sales, growth, recruiting, customer-facing operations, or another high-output role.
• Strong written and verbal communication skills.
• Confidence speaking with founders, executives, marketers, and technical stakeholders.
• Excellent research skills and the ability to understand a company before contacting it.
• High level of persistence and comfort with rejection.
• Strong organizational skills and disciplined follow-up.
• Ability to operate independently without requiring a fully defined playbook.
• Analytical mindset — you care about conversion rates and outcomes, not just activity volume.
• Ability to learn technical products quickly and explain them in clear business language.
• High ownership and urgency.
• Genuine interest in AI, advertising, startups, and building a GTM organization from the beginning.

Responsibilities

• Build Pipeline from 0→1 by identifying high-potential accounts and improving prospecting based on data.
• Own Outbound Prospecting across email, LinkedIn, phone, events, and other channels to create qualified conversations.
• Research Accounts Deeply to understand business model, advertising strategy, and use cases.
• Reach Senior Decision-Makers including founders, CMOs, and VP Marketing.
• Qualify Opportunities by evaluating needs, budget, urgency, and authority.
• Experiment With Messaging to test value props and segments.
• Partner on Enterprise Sales with founders and leadership for discovery calls and proposals.
• Own Follow-Up with persistent, professional outreach across opportunities.
• Maintain CRM Discipline to keep data accurate and current.
• Build the BDR Playbook documenting ICPs, messaging, sequences, and processes.
• Bring Market Intelligence Back to the Company about objections, pricing feedback, and market patterns.

Skills

BDR/SDR experience

Communication skills

Stakeholder engagement

Research skills

Persistence

Organization

Autonomy

Analytics

Technical storytelling

Ownership

Interest in AI/Advertising

Job description

Company: AdsGency AI

Location: Onsite — San Francisco

Employment Type: Full-Time

Relocation to San Francisco Required

Applicants must be permanently authorized to work in the United States without current or future employer-sponsored visa support.

About AdsGency AI

We’re AdsGency AI — an AI-native company building a multi-agent operating system for digital advertising.

Our platform uses AI agents to help advertisers plan, launch, optimize, and analyze campaigns across Google, Meta, TikTok, and other major advertising channels.

We are building toward a future where increasingly autonomous AI systems can manage the complexity of performance marketing at scale.

We have already signed meaningful enterprise customers and generated the majority of our commercial traction organically. We are now beginning to build a repeatable outbound growth engine and are looking for a group of Founding BDRs to help build it from the ground up.

The Role

As a Founding Business Development Representative, you will be one of the first members of AdsGency’s outbound GTM organization.

This is not a traditional BDR role where you inherit a finished ICP, messaging library, prospect list, and sales playbook.

You will help build them.

You will identify high-potential customers, research accounts, develop outbound strategies, test messaging, engage decision-makers, qualify opportunities, and create pipeline for AdsGency’s enterprise business.

You will work directly with the founders and GTM leadership and have significant influence over how we build and scale sales.

We are looking for people who are competitive, analytical, resourceful, highly organized, comfortable with rejection, and motivated by measurable outcomes.

What You’ll Do

Build Pipeline from 0→1

Identify and engage high-potential companies that could benefit from AdsGency. Build targeted account lists and continuously improve prospecting based on conversion data and customer feedback.

Own Outbound Prospecting

Run high-quality outbound across email, LinkedIn, phone, events, communities, referrals, and other relevant channels. Your job is not simply to maximize outreach volume — it is to create qualified commercial conversations.

Research Accounts Deeply

Understand each prospect’s business model, advertising strategy, growth stage, likely advertising channels, potential pain points, and relevant AdsGency use cases before outreach.

Reach Senior Decision-Makers

Build relationships with founders, CMOs, Heads of Growth, VPs of Marketing, performance marketing leaders, agency executives, and other relevant decision-makers.

Qualify Opportunities

Determine whether prospects have meaningful advertising needs, budget, urgency, decision-making authority, and a use case that AdsGency can realistically solve.

Experiment With Messaging

Develop and test different outbound messages, value propositions, customer segments, industries, personas, and channels. Measure what works and rapidly iterate.

Partner on Enterprise Sales

Work directly with founders and senior team members to prepare discovery calls, demos, proposals, follow-ups, and account strategies for high-value opportunities.

Own Follow-Up

Maintain persistent, professional follow-up across opportunities. Ensure promising accounts do not disappear simply because a prospect did not respond to the first few touches.

Maintain CRM Discipline

Keep prospect, activity, qualification, meeting, opportunity, and follow-up data accurate and current. If it is not in the CRM, it did not happen.

Build the BDR Playbook

Document successful ICPs, personas, messaging, objections, sequences, qualification criteria, channels, and processes so successful experiments can become repeatable systems.

Bring Market Intelligence Back to the Company

Identify recurring objections, competitor mentions, pricing feedback, product gaps, customer needs, and market patterns and communicate them clearly to product, sales, and leadership.

What Success Looks Like

You will be measured primarily on quality pipeline creation, not vanity activity metrics.

Key performance indicators may include:

• Qualified meetings held
• Sales-accepted opportunities created
• Qualified pipeline generated
• Meeting → opportunity conversion
• Opportunity → closed-won contribution
• Target-account penetration
• Response and conversion rates by ICP/persona
• Pipeline quality and downstream revenue
• CRM and follow-up accuracy

Sending more emails does not automatically mean performing better.

We care about whether your work creates real customers and revenue.

What You Bring

• 1–4+ years of experience in BDR, SDR, business development, sales, growth, recruiting, customer-facing operations, or another high-output role.
• Strong written and verbal communication skills.
• Confidence speaking with founders, executives, marketers, and technical stakeholders.
• Excellent research skills and the ability to understand a company before contacting it.
• High level of persistence and comfort with rejection.
• Strong organizational skills and disciplined follow-up.
• Ability to operate independently without requiring a fully defined playbook.
• Analytical mindset — you care about conversion rates and outcomes, not just activity volume.
• Ability to learn technical products quickly and explain them in clear business language.
• High ownership and urgency.
• Genuine interest in AI, advertising, startups, and building a GTM organization from the beginning.

Bonus Points

• Experience selling SaaS, AI, AdTech, MarTech, developer tools, or other technical products.
• Experience prospecting into marketing, growth, advertising, or agency teams.
• Familiarity with Google Ads, Meta Ads, TikTok Ads, Amazon Ads, or digital advertising generally.
• Experience using outbound and sales tools such as LinkedIn Sales Navigator, Apollo, Clay, HubSpot, Salesforce, Outreach, or similar platforms.
• Experience building outbound sequences or prospecting systems from scratch.
• Experience at an early-stage startup.
• Existing relationships with founders, growth leaders, agencies, marketers, or advertising teams.
• Evidence that you have personally generated meaningful pipeline or revenue.

Who Will Do Well Here

You will probably do well at AdsGency if you think:

“Give me a market and a product and I’ll figure out how to create opportunities.”

rather than:

“Give me a list, a script, and tell me how many calls to make.”

We expect Founding BDRs to think critically about who they target, why that customer should care, what message is likely to resonate, and what they learn from every interaction.

You should be comfortable testing an approach, discovering that it does not work, changing it quickly, and documenting what you learned.

Compensation & Growth

• Competitive base salary
• Meaningful performance-based variable compensation
• Equity
• Clear upside tied to qualified pipeline and commercial outcomes
• Direct exposure to founders and enterprise customers
• Opportunity to help design AdsGency’s outbound sales organization from the beginning
• Potential path into Account Executive, Enterprise Sales, Partnerships, Growth, or BDR leadership as the organization scales

Why Join AdsGency AI?

• Join the founding group building our outbound GTM engine.
• Sell an AI product into one of the world’s largest software and advertising markets.
• Work directly with founders rather than through multiple layers of sales management.
• Help determine our ICP, messaging, outbound channels, and sales playbook.
• Gain exposure to enterprise sales from prospecting through close.
• Build systems that future BDRs and SDRs will inherit.
• Have measurable influence on company revenue rather than being one person inside a large sales organization.
• Help define how AI changes the way businesses plan, launch, and optimize advertising.