Founding Brand & Web Designer — First Design Hire

7Seventy; United States; On-site; USD 130,000 - 165,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

401(k) eligibility

FSA/HSA eligibility

Unlimited PTO

Stock options

Job summary

7Seventy is seeking a Founding Designer (Brand & Web) to own the visual identity across websites, digital campaigns, emails, and learner materials. You will translate complex educational content into clear, engaging digital experiences and establish the brand language across touchpoints.

As the first dedicated design hire, you will ship hands-on design work, evolve the design system, collaborate with growth leadership, enrollment, and product teams, and use AI-assisted workflows to scale

Qualifications

• 7+ years of professional design experience working with consumer brands.
• Demonstrated experience translating complex products, programs, or educational content into clear visual systems, such as program pages, course maps, explainers, or presentation decks.
• Proven experience independently designing, building, and launching marketing websites, with the ability to identify and demonstrate personally completed implementation work.
• Experience designing lifecycle or campaign emails and paid social advertising creative.
• Experience using campaign performance data and measurable results to improve visual design and marketing assets.
• A portfolio demonstrating strong visual design judgment, brand consistency, information design, and completed digital projects.

Responsibilities

• Develop and maintain a consistent visual identity across the website, marketing campaigns, educational content, event materials, presentations, and other brand touchpoints.
• Translate complex educational programs, curriculum structures, accreditation details, and conceptual frameworks into accessible visual explanations, diagrams, program pages, course maps, and presentation decks.
• Lead a website refresh, including information architecture, visual storytelling, page layouts, design systems, and implementation.
• Design, build, launch, and maintain marketing website pages using Webflow, Framer, or front-end code, selecting the most appropriate implementation approach.
• Use website and campaign performance data to refine page designs, improve content clarity, and iterate on the digital experience.
• Create lifecycle and campaign email designs in HubSpot, including reusable templates, hero graphics, and creative assets for recurring email communications.
• Establish a scalable visual system for paid social advertising and personally design the initial creative assets before production partners expand campaign volume.
• Design student-facing digital experiences, beginning with onboarding flows and extending to educational materials and the visual theme of the learning platform.
• Apply the established brand language to customer-facing product interfaces in collaboration with product leadership.
• Produce event graphics, presentation decks, documents, and visual materials for internal and external communications.
• Refine headlines, supporting copy, and page content to improve clarity, readability, and visual communication.
• Use authentic photography and video featuring educators to maintain a warm, human-centered visual identity while evolving the existing brand rather than replacing it.
• Ensure that visual communications accurately represent degree credentials, accreditation, program costs, and educational outcomes without misleading claims.
• Collaborate with growth leadership, the co‑founder, executive stakeholders, enrollment, product teams, agencies, and freelance production partners to deliver consistent creative work.
• Use AI-supported design and production workflows to support efficient creative development and implementation.
• Share work early, incorporate feedback, evaluate performance metrics, and adjust design decisions based on evidence.
• Help establish the design system and production foundations that can support additional creative resources, including design, video, and production contributors, as the function expands.

Skills

Brand identity

Visual design

Figma

Webflow

Framer

Front-end code

Information design

Email design

Paid social creative

Photography/video usage

AI for design

Stakeholder comms

Tools

Figma

Webflow

Framer

Job description

7Seventy is seeking a Founding Designer (Brand & Web) to own the visual identity across websites, digital campaigns, emails, and learner materials. You will translate complex educational content into clear, engaging digital experiences and establish the brand language across touchpoints.

As the first dedicated design hire, you will ship hands-on design work, evolve the design system, collaborate with growth leadership, enrollment, and product teams, and use AI-assisted workflows to scale