Founding Brand Designer - Open AI Brand Systems

Reflection; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Top-tier compensation

Stock options

Health & wellness

Meals provided in the office

Life & family: 22 weeks parental leave

Unlimited vacation in US

Visa sponsorship support

Team building activities

Job summary

Reflection is seeking a founding Brand Designer in the United States to define and own our visual identity as the first design hire on the marketing team.

You will translate complex technical ideas into clear, distinctive visuals, shape our brand system, and collaborate with engineers and external partners to deliver across websites, launch pages, social content, and events. This role demands craft, strategic thinking, and leadership to elevate Reflection’s brand as we grow.

Qualifications

• 5+ years in brand or visual design, ideally at a tech company or agency.
• Portfolio shows strong concepts, craft, and brand systems you’ve built.
• Range across formats, from fast-turn social assets to campaigns, launches and events.
• Ability to make technical or complex ideas clear through visuals (diagrams/data visualization).
• Experience partnering with technical teams (research, engineering, or product).
• Experience leading a team and directing external creative partners with clear feedback and high standards.
• Comfort moving fast and making confident design calls amid ambiguity.
• Web and responsive design fluency.
• Experience leading or building a design team.
• Experience in AI, developer tools, or other deeply technical categories.

Responsibilities

• Develop creative concepts and visual systems that bring the Reflection brand to life across channels.
• Translate complex technical ideas into clear, compelling visual stories—from charts and diagrams to research concepts.
• Create high-quality digital assets across digital channels including website, launch pages, social, presentations, email, and other owned channels.
• Build and evolve scalable brand systems, templates, and design standards that help the company move quickly without sacrificing quality.
• Partner closely with web engineers and external collaborators to turn ideas into polished digital experiences.
• Help shape the creative direction of events, physical experiences, merchandise, and other expressions of the brand.
• Continuously push the brand forward to be distinctive, memorable, and culturally relevant as Reflection grows.

Skills

Brand design

Visual identity

Creative direction

Brand systems

Web design

Collaboration

Job description

Reflection is seeking a founding Brand Designer in the United States to define and own our visual identity as the first design hire on the marketing team.

You will translate complex technical ideas into clear, distinctive visuals, shape our brand system, and collaborate with engineers and external partners to deliver across websites, launch pages, social content, and events. This role demands craft, strategic thinking, and leadership to elevate Reflection’s brand as we grow.