Founding Brand Designer: Craft a Distinct AI Brand

Basis; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellness: Medical, Dental, &

Wellhub membership coverage

Gym access and wellness apps

Unlimited PTO + 12 holidays

In-office meal stipends and desk setup

401(k) retirement plan

Team activities

Parental Leave

Job summary

Basis is hiring a founding brand designer to own how our brand shows up in the world. You’ll translate a bold company narrative into a visual identity that customers recognize, trust, and remember.

The role spans customer and technical branding, with a broad mandate across website, campaigns, and recruiting. You’ll build a global design system, set creative direction, and lead partnerships with Marketing, Product, Sales, and Recruiting.

Qualifications

• 5-8 years in brand design, visual design, or creative direction, ideally at a high-growth software, AI, fintech, or technical product company
• A portfolio of complete brand systems, that turned complex products into distinctive concepts
• Exceptional taste in typography, composition, color, hierarchy, image direction, and visual storytelling
• Strong digital design skills and experience shipping responsive web experiences with developers
• Experience building design systems, templates, standards, and workflows that flex across buyers and motions

Responsibilities

• Shape the brand across our website, launches, campaigns, customer stories, visual assets, and recruiting
• Move from concept to final file and make every touchpoint feel like one brand
• Set the creative direction, challenge weak ideas, and provide a POV on modern B2B design
• Design the page, build the system, and ship campaigns
• Build the operating system for design at Basis: a flexible brand system, standards, templates, and AI-enabled workflows

Job description

Basis is hiring a founding brand designer to own how our brand shows up in the world. You’ll translate a bold company narrative into a visual identity that customers recognize, trust, and remember.

The role spans customer and technical branding, with a broad mandate across website, campaigns, and recruiting. You’ll build a global design system, set creative direction, and lead partnerships with Marketing, Product, Sales, and Recruiting.