Brand Designer

Reflection; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Top-tier compensation

Stock options

Health & wellness

Meals provided in the office

Life & family: 22 weeks parental leave

Unlimited vacation in US

Visa sponsorship support

Team building activities

Job summary

Reflection is seeking a founding Brand Designer in the United States to define and own our visual identity as the first design hire on the marketing team.

You will translate complex technical ideas into clear, distinctive visuals, shape our brand system, and collaborate with engineers and external partners to deliver across websites, launch pages, social content, and events. This role demands craft, strategic thinking, and leadership to elevate Reflection’s brand as we grow.

Qualifications

• 5+ years in brand or visual design, ideally at a tech company or agency.
• Portfolio shows strong concepts, craft, and brand systems you’ve built.
• Range across formats, from fast-turn social assets to campaigns, launches and events.
• Ability to make technical or complex ideas clear through visuals (diagrams/data visualization).
• Experience partnering with technical teams (research, engineering, or product).
• Experience leading a team and directing external creative partners with clear feedback and high standards.
• Comfort moving fast and making confident design calls amid ambiguity.
• Web and responsive design fluency.
• Experience leading or building a design team.
• Experience in AI, developer tools, or other deeply technical categories.

Responsibilities

• Develop creative concepts and visual systems that bring the Reflection brand to life across channels.
• Translate complex technical ideas into clear, compelling visual stories—from charts and diagrams to research concepts.
• Create high-quality digital assets across digital channels including website, launch pages, social, presentations, email, and other owned channels.
• Build and evolve scalable brand systems, templates, and design standards that help the company move quickly without sacrificing quality.
• Partner closely with web engineers and external collaborators to turn ideas into polished digital experiences.
• Help shape the creative direction of events, physical experiences, merchandise, and other expressions of the brand.
• Continuously push the brand forward to be distinctive, memorable, and culturally relevant as Reflection grows.

Skills

Brand design

Visual identity

Creative direction

Brand systems

Web design

Collaboration

Job description

Our Mission

Reflection is a research lab making intelligence open and accessible for everyone to use, customize, and build on. We build open models that let anyone control their intelligence and help shape the future of AI. Our mission: make intelligence open and accessible to all.

Role Overview

Reflection is looking for a founding Brand Designer to help define and own Reflection’s visual identity. As the first design hire on the marketing team, you’ll play a foundational role in evolving our brand and setting the creative bar across the company. This is a hands‑on role for a uniquely versatile design leader who can translate complex technical ideas into clear, distinctive visual communication. We’re looking for someone with exceptional craft, strong conceptual instincts, and the range to work across formats while building a coherent, recognizable brand system as Reflection grows.

What You’ll Do

• Develop creative concepts and visual systems that bring the Reflection brand to life across channels

• Translate complex technical ideas into clear, compelling visual stories - from charts and diagrams to research concepts

• Create high-quality digital assets across digital channels including, website, launch pages, social, presentations, email, and other owned channels

• Build and evolve scalable brand systems, templates, and design standards that help the company move quickly without compromising quality or consistency

• Partner closely with web engineers and external creative collaborators to turn ideas and designs into polished digital experiences

• Help shape the creative direction of events, physical experiences, merchandise, and other expressions of the brand

• Continually push the brand forward, identifying opportunities to make Reflection more distinctive, memorable, and culturally relevant as the company grows

What We’re Looking For

• 5+ years in brand or visual design, ideally at a tech company or agency

• A portfolio that shows strong concepts, great craft, and brand systems you’ve built

• Range across formats, from fast-turn social and digital assets to campaigns, launches, and events

• Ability to make technical or complex ideas clear through visuals like diagrams and data visualization

• Experience partnering with technical teams such as research, engineering, or product

• Experience leading a team and directing external creative partners: setting direction, giving clear feedback, and holding a high bar

• Comfort moving fast and making confident design calls amid ambiguity

• Web and responsive design fluency

• Experience leading or building a design team

• Experience in AI, developer tools, or other deeply technical categories

What We Offer:

We believe that to make intelligence open and accessible to all, you need to start at the foundation. Joining Reflection means building from the ground up as part of a talent-dense team. You will help define our future as a company, and help define the future of open foundational models.

We want you to do the most impactful work of your career with the confidence that you and the people you care about most are supported.

• Top-tier compensation: Salary and equity structured to recognize and retain our talent globally.

• Stock options: Everyone who joins and contributes to Reflection's success gets to share in the upside through stock options.

• Health & wellness: Comprehensive medical, dental, vision, and life, with an annual wellness allowance.

• Meals: Lunch and dinner are provided in the office daily.

• Life & family: 22 weeks paid parental leave for all new birthing and non-birthing parents, including adoptive and surrogate journeys.

• Vacation days: Unlimited paid time off in the U.S. and 30 days in the U.K.

• Sponsorship support: We sponsor visas to help exceptional talent join our team and support long‑term immigration pathways where applicable.

• Team building: We have regular off‑sites, happy hours, and team celebrations.

Export Control Notice: This position may require access to technology or source code subject to the U.S. Export Administration Regulations. Any offer of employment for this role may be conditioned on the Company's ability to provide the candidate with access to such technology or source code in compliance with applicable U.S. export control laws, which may require the Company to seek government authorization.

Equal Employment Opportunity Statement
Reflection AI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, disability, genetic information, veteran or military status, or any other characteristic protected by applicable law. We encourage applicants from all backgrounds to apply.
We provide reasonable accommodations throughout the hiring process for applicants with disabilities, pregnancy‑related limitations, or religious needs. If you need an accommodation, contact us at [e-mail].
We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable law, including the San Francisco Fair Chance Ordinance and the California Fair Chance Act.

Candidate and Employee Privacy Notice: We collect and process personal data about applicants for the purposes described in our Candidate and Employee Privacy Notice