Founding API Sales Lead

VEED; United States; On-site; USD 151,705 - 189,631; Full time

Benefits offered by this job

Monthly subsidy programme

Unlimited paid holidays

Home office set‑up

Mental health benefit

Equity

Job summary

VEED is launching a new API business and seeks a Founding API Sales Lead to own revenue, shape the sales playbook, and build relationships with technical buyers. This 0→1 role requires a self‑starting, technically fluent professional, adept at AI‑driven outbound and bespoke demos.

You will run the full sales cycle from prospecting to close, build an AI‑first outbound machine, and define the repeatable process for future sellers, collaborating across Marketing, Engineering, Finance, and Legal.

Qualifications

• Proven 0→1 closing with a quota
• AI‑first mindset using AI agents for research/outbound
• Read API docs, set up integrations, prototype demos
• Commercial and quantitative instincts in pipeline and revenue
• Strong communication with sophisticated buyers
• Hands‑on execution of prospecting, deck building, paperwork
• Bias to action in ambiguous environments

Responsibilities

• Own the API revenue number and run the full sales cycle
• Build and operate an AI‑first outbound machine
• Vibe‑code demos with integrations and bespoke demos
• Define sales motion, pricing, and packaging feedback
• Run conversations with founders, CTOs, and engineering leaders
• Serve as voice of the customer to inform product and leadership
• Collaborate cross‑functionally to close deals and onboard customers
• Partner with GM on ICP, forecasting, and revenue pillars

Skills

0→1 closing

AI-first mindset

Technical fluency

Commercial instincts

Strong communication

Hands-on execution

Bias to action

Tools

Cursor

Claude

Lovable

Job description

About The Company

At VEED, we build an AI‑powered video creation platform that lets marketers generate branded videos in minutes.

Where And How We Work

We operate hybrid: our London and Amsterdam teams work from the office three days a week during the first six months, then one day a week with flexible choice.

About The Role

We are launching a new API business and need a Founding API Sales Lead to own revenue, shape the sales playbook, and build relationships with technical buyers. The role is 0→1, involves AI‑driven outbound, and requires a self‑starting, technically fluent professional.

What You Will Do

• Own the API revenue number and run the full sales cycle – prospecting, qualification, technical demos, commercial negotiation, and close.
• Build and operate an AI‑first outbound machine, using AI to source, qualify, personalize, and follow up at scale.
• Vibe‑code your own demos, creating integrations and bespoke demos against a prospect’s use case with AI coding tools and our API.
• Define the sales motion, qualification criteria, pricing, and packaging feedback, and build the repeatable process the next sellers will inherit.
• Run credible conversations with founders, CTOs, and engineering leaders at AI platforms, creative tools, and “engine‑builders” who want to build on our models.
• Serve as the voice of the customer, feeding usage, revenue, and qualitative insight back to research, product, and leadership to shape future offerings.
• Collaborate cross‑functionally with Marketing, Engineering, Finance, Core Business Sales, Customer Success, and Legal to close deals and onboard customers.
• Partner with the GM on ICP, forecasting, and the path from first dollar to the next pillar of VEED’s revenue.

What You Bring

• Proven 0→1 closing: you have carried and consistently exceeded a quota, preferably as an early/founding seller or a founder.
• AI‑first mindset: you already use AI agents and tools for research, outbound, and preparation, and you are excited by pushing those capabilities.
• Technical fluency: you can read API documentation, quickly set up integrations, and prototype demos with tools like Cursor, Claude, or Lovable.
• Commercial and quantitative instincts: you think in pipeline, unit economics, and revenue impact, and you can structure creative deals in an evolving market.
• Strong communication: you can negotiate with sophisticated buyers and explain value to non‑technical CEOs.
• Hands‑on execution: you handle prospecting, deck building, paperwork, and other tasks with ownership and pride.
• Bias to action: you move fast, operate with ambiguity, and prefer shipping and iterating over waiting for a perfect plan.

What We Offer

• Monthly subsidy programme – an allowance to spend on office furniture, childcare, gym memberships, or other personal priorities.
• Unlimited paid holidays.
• Home office set‑up – a fully equipped workspace with laptop, monitors, headsets, keyboards, and more.
• Mental health benefit – confidential support through the Spill partnership.
• Equity – stock options that let you share in the company’s growth.

Salary Ranges

• London: £93,760 – £117,200 gross base per year
• Amsterdam: €107,054 – €133,817 gross base per year
• San Francisco: $151,705 – $189,631 gross base per year

We set ranges based on market data and review them regularly. Where your offer lands within the range reflects your experience and skills relative to the level criteria for this role. We don’t ask about current or previous salary at any stage of our process.

By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.