Ford Sales Advisor

Bozard Lincoln; Florida; On-site; USD 40,000 - 70,000; Full time

Job summary

Bozard Ford Co. in St. Augustine, FL is seeking an energetic Ford Sales Advisor to help customers understand and purchase vehicles.

You will build rapport, greet walk-ins, discuss features, and guide buyers through trade-ins and promotions. The role emphasizes product knowledge, financing explanations, warranties, and customer-focused service. Responsibilities include qualifying buyers, delivering persuasive demonstrations, handling test drives, and closing deals with accuracy in paperwork.

Qualifications

• Demonstrates product knowledge to match customer needs.
• Tracks and reports sales activities and outcomes.
• Maintains professional appearance and customer-focused demeanor.

Responsibilities

• Understands automobiles by studying features, capabilities, and specs.
• Qualifies buyers by understanding requirements and matching to models.
• Demonstrates cars with test drives and explains warranties and financing options.
• Closes sales by overcoming objections and finalizing contracts.
• Maintains customer relationships to generate repeat business and referrals.

Skills

Meeting Sales Goals

Motivation for Sales

Selling to Customer Needs

Financial Skills

Documentation Skills

Scheduling

Telephone Skills

Listening

Verbal Communication

Customer Focus

Job Knowledge

Job description

Ford Sales Advisor# Ford Sales AdvisorCorporate - St Augustine, FL 32084## DescriptionTo sell automobiles by understanding and demonstrating characteristics, capabilities, and features; developing and qualifying buyers; closing sales.Automobile Salesperson Job Duties: • Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles. • Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions. • Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport. • Demonstrates automobiles by explaining characteristics, capabilities, and features; taking test drives in the APPROVED route as specified by management; explaining warranties and services. • Closes sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; assists with collecting payment; delivers automobile. • Provides sales management information by completing reports, including uploading customer information into the current system used by the Sales Department. • Updates job knowledge by participating in educational opportunities; reading professional publications. • Enhances dealership reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. • Maintain a valid Driver’s License. • Maintain a professional, well groomed appearance as outlined in the company handbook. • Perform other specific assignments and/or administrative functions as outlined by the Sales Department Management.## QualificationsAutomobile Salesperson Skills and Qualifications: Meeting Sales Goals, Motivation for Sales, Selling to Customer Needs, Financial Skills, Documentation Skills, Scheduling, Telephone Skills, Listening, Verbal Communication, Customer Focus, Job Knowledge# About BOZARD FORD CO