Foot & Ankle Product Lead — Orthopedic Marketing

Advita Ortho; Gainesville (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Advita Ortho is seeking a Product Manager for Foot & Ankle in Gainesville, FL. You will oversee lifecycle management for implants and instruments, coordinate market analyses, and support educational activities for field teams and surgeons.

Travel 30–40% of the time to engage with hospitals and surgeons, developing pricing strategies and cross-functional collaboration. You will work within Marketing, Extremities, reporting to the Sr.

Qualifications

• Bachelor’s degree from an accredited institution required; Master’s degree preferred.
• 3 years of marketing/product management experience in the orthopedic joint reconstruction field (ideally related to a Foot & Ankle line).
• Strong organizational and interpersonal skills; ability to travel 30-40% of job.

Responsibilities

• Assist in managing the lifecycle of existing and new implants, instruments, and biologic products; help with product literature.
• Leads management of several smaller product lines or a single larger line.
• Develop market and competitive product analyses; provide field education and assist with regulatory follow-up.
• Support selling activities through field training, visits and case coverage for surgeons and agents.
• Develop relationships with orthopedic surgeons and staff to understand needs while adhering to ethics and legal guidelines.
• Forecast product sample inventory; participate in project teams for new product development.
• Develop annual marketing plans and oversee implementation and related activities.
• Contribute to pricing strategy development and product training programs.
• Provide marketing expertise to cross-functional teams and field personnel.

Skills

Product management

Orthopedic knowledge

Market analysis

Cross-functional collaboration

Training & education support

Education

Bachelor’s degree

Master’s degree preferred

Job description

Advita Ortho is seeking a Product Manager for Foot & Ankle in Gainesville, FL. You will oversee lifecycle management for implants and instruments, coordinate market analyses, and support educational activities for field teams and surgeons.

Travel 30–40% of the time to engage with hospitals and surgeons, developing pricing strategies and cross-functional collaboration. You will work within Marketing, Extremities, reporting to the Sr.