Product Marketing Manager - Orthopedics (Arthroplasty)

Miami Neuroscience Institute Baptist Health South Florida; Naples (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Matching

Annual Bonus

Onsite Clinics

Onsite Lunch

Tuition Reimbursement

Paid Time Off

Job summary

Arthrex, Inc. in Naples, FL is seeking a Product Marketing Manager or an Associate Product Marketing Manager to lead downstream marketing for products in our Arthroplasty portfolio.

This onsite role will build relationships with surgeons and internal teams to develop compelling marketing plans and promotional materials. The position requires collaboration with Sr Managers of Strategic Marketing, Product Directors, and MarComm to drive campaigns, launches and digital strategy.

Qualifications

• Bachelor's degree required; preferably in business, engineering or clinical.
• Master's degree preferred.
• 5+ years of medical device development/PM/engineering/sales/marketing/clinical experience, or two years as Arthrex Associate Product Marketing Manager or two years as a sales representative at an Arthrex Agency.
• Associate PM requires 1 year of medical device sales/marketing/PM/engineering/clinical experience or a Master’s degree.
• Orthopedic experience preferred.
• Understanding of all functions involved in development, production, and marketing of product is preferred.

Responsibilities

• Develop and manage promotional planning and execution for Arthrex products and brands.
• Set priorities for promotional focus with product management to allocate resources for growth product families.
• Develop marketing plans including targeting, value proposition, messaging, market/competitive analysis, promotional planning, trade show strategy, sales tools, digital and web strategy, and revenue walk for each product category.
• Develop promotional launch plans for new products with key messaging, photography, videos, materials, sales tools, ads, white papers and trade show strategy.
• Annually present marketing plans to the leadership team and the PM team.
• Lead a monthly review of progress and updates for the Product Director and PM team.
• Travel for training, meetings, and trade shows may be required up to 25%.

Skills

Cross-functional coordination

Active listening

Public speaking

Promotional campaigns

Strategic marketing

Education

Bachelor's degree

Master's degree

Job description

Arthrex, Inc. in Naples, FL is seeking a Product Marketing Manager or an Associate Product Marketing Manager to lead downstream marketing for products in our Arthroplasty portfolio.

This onsite role will build relationships with surgeons and internal teams to develop compelling marketing plans and promotional materials. The position requires collaboration with Sr Managers of Strategic Marketing, Product Directors, and MarComm to drive campaigns, launches and digital strategy.