Foodservice Sales Representative - The Pink Bakery

Palermo's Pizza; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

The Pink Bakery seeks a results-driven Foodservice Sales Representative (National) to lead new business development across college dining, healthcare, and senior living nationwide.

You will leverage existing relationships, create opportunities, and navigate complex procurement to drive recurring revenue while expanding distribution with distributors and operators.

Qualifications

• 5+ years of institutional foodservice sales with national or multi-regional responsibility.
• Proven ability to originate and close new business to drive revenue.
• Direct sales experience within college/university dining and/or healthcare and senior living.
• Current, active relationships with institutional foodservice decision-makers and broadline distributors.
• Ability to manage a national pipeline and meet aggressive sales targets.

Responsibilities

• Identify, pursue, and close new institutional foodservice accounts.
• Generate new business via prospecting, relationships, referrals, networking, and strategic account penetration.
• Leverage industry relationships to access decision-makers and accelerate account adoption.
• Build and advance a qualified national pipeline aligned with revenue expectations.
• Develop relationships with foodservice directors, chefs, dietitians, procurement leads, and other stakeholders.
• Lead product presentations, tastings, pilots, operator education, and menu integration.
• Partner with distributors to establish distribution and grow account velocity.
• Navigate procurement requirements and multiple stakeholders within complex institutional organizations.
• Maintain accurate CRM activity, next steps, pipeline status, and sales forecasts.
• Provide market intelligence to inform account strategy, pricing, distribution, and product development.

Skills

Institutional sales

New business development

Relationship building

CRM & pipeline

Negotiation

Multi-stakeholder procurement

Account growth

Tools

CRM

Job description

About The Pink Bakery

The Pink Bakery provides certified allergen-free baking mixes that support inclusive dining and operational consistency in institutional foodservice.

About The Pink Bakery

The Pink Bakery provides certified allergen-free baking mixes that support inclusive dining and operational consistency in institutional foodservice.
The brand serves operators nationwide with premium baking mixes designed for high-volume foodservice environments, including shared kitchens.

The Opportunity

The Foodservice Sales Representative (National) will lead new business development for The Pink Bakery across college and university dining, healthcare, and senior living, while supporting select hospitality and multi-unit coffee/café opportunities.
This is a high-growth, new-business development role for a proven revenue producer. The position carries an aggressive national sales target and requires someone capable of generating early sales momentum and accelerating account adoption.
The successful candidate must bring current, active relationships within institutional foodservice and broadline distribution that can be leveraged to gain access to decision-makers and create new business.
This is not a position centered on maintaining an established book of business. The person in this role must personally create and develop new opportunities, open doors, navigate complex sales cycles, ask for the business, and convert opportunities into recurring revenue.

Key Responsibilities

• Proactively identify, pursue, and close new institutional foodservice accounts
• Personally generate new business through direct prospecting, relationship development, referrals, networking, and strategic account penetration
• Leverage current industry relationships to gain access to decision-makers and accelerate account adoption
• Build and advance a qualified national pipeline aligned with revenue expectations
• Develop relationships with foodservice directors, chefs and culinary leaders, dietitians, procurement leaders, and other key stakeholders
• Lead product presentations, tastings, pilots, operator education, and menu integration
• Partner with national and regional broadline distributors to establish distribution, drive pull-through, and grow account velocity
• Navigate procurement requirements and multiple stakeholders within complex institutional organizations
• Maintain accurate CRM activity, next steps, pipeline status, and sales forecasts
• Provide market intelligence to leadership to inform account strategy, positioning, pricing, distribution, and product development

Who Will Thrive In This Role

The successful candidate is a proven revenue producer and natural new-business builder who is energized by people, motivated by winning, and comfortable initiating relationships with new prospects. They build rapport quickly, communicate persuasively, and know how to turn relationships into business.
They operate with urgency and keep opportunities moving. When the first path into an account does not work, they are resourceful enough to find another. They are comfortable navigating complex organizations, influencing multiple stakeholders, and asking for the business.
This person does not wait for opportunities to be handed to them. They create opportunities and take ownership of moving them toward revenue. They bring experience and ideas to the table while remaining coachable, receptive to direction, and aligned with established leadership priorities.
The role begins with clear structure, defined expectations, and regular accountability. Greater independence is earned through demonstrated sales performance, consistent follow-through, accurate pipeline management, and trust.
They take ownership of their commitments and results and represent both organizations with professionalism and integrity.

What Success Looks Like

Success is measured by revenue and account adoption. This role is expected to generate early sales momentum, consistently convert qualified opportunities into purchasing accounts, develop repeat business, and expand adoption across institutional foodservice.

Qualifications Required

• 5+ years of successful institutional foodservice sales experience with national or multi-regional responsibility
• Demonstrated track record of meeting or exceeding sales goals by personally originating, developing, and closing new business that resulted in measurable revenue
• Direct sales experience within college and university dining and/or healthcare and senior living
• Current, active relationships with institutional foodservice decision-makers and broadline foodservice distributors
• Demonstrated success leveraging those relationships to gain access, open new accounts, and accelerate account adoption
• Experience selling within complex, multi-stakeholder foodservice organizations and navigating institutional procurement
• Demonstrated ability to open and grow accounts for an emerging, differentiated, or specialty foodservice brand
• Demonstrated ability to succeed in an entrepreneurial, founder-led environment, including the ability to take direction, execute against established priorities, and bring the resourcefulness, adaptability, initiative, and hands-on execution required to grow an emerging brand
• Strong relationship-building, presentation, persuasion, and negotiation capabilities
• Ability to maintain disciplined pipeline management, accurate CRM activity, and consistent follow-through
• Ability to manage a national territory and pipeline against aggressive sales expectations

Preferred Experience

• Selling into hospitality and/or multi-unit coffee and café operations
• Allergen-free, specialty, or better-for-you food brands
• Operating within matrixed or partnership reporting structures