Foodservice Sales Manager

Little Sesame Inc.; Northern (KY); Hybrid; USD 98,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

401(k) match

Flexible PTO

Job summary

Little Sesame is seeking a strategic Foodservice Sales Manager to lead nationwide multi-channel sales for a fast-growing CPG brand. This hunter-style, operator-first role targets restaurants, campuses, healthcare and hospitality, driving pull-through demand across the U.S.

and managing distributor partnerships. You will own the full sales cycle, build relationships with chefs and purchasing teams, travel up to 20% for customer meetings and events, and collaborate with marketing, ops, and R&D to

Qualifications

• 3–5+ years of experience in foodservice sales, CPG business development, or B2B operator-facing roles.
• Proven success in growth sales strategies, targeting and winning operator accounts to drive distribution demand.
• Strong working knowledge of foodservice distribution and redistributors like Dot Foods.
• Experience across multiple segments (restaurants, institutional, hospitality, education) is a plus.
• Proficiency in CRM tools (HubSpot) and collaboration platforms.

Responsibilities

• Multi Channel Sales Strategy & Execution
• Grow and execute national foodservice development strategy to drive operator adoption
• Identify, prioritize, and win target accounts across diverse segments
• Own the full sales cycle: lead generation, relationship building, sampling, product pitching, operator education, negotiation, deal closing
• Strategically cluster wins by targeting anchor accounts and influential operators
• Generate detailed weekly reports and sales forecasts to track pipeline and trends
• Operator Engagement & Account Management
• Cultivate relationships with chefs, F&B directors, GMs, and purchasing teams
• Serve as primary contact for operator accounts and post-close support
• Conduct trainings, tastings, and field visits for onboarding and repeat usage
• Deliver quarterly business reviews to monitor product success and expansion opportunities
• Drive growth with distributors (Sysco, US Foods) for regional momentum
• Facilitate demos, ride-alongs, and promotional planning with distributor reps

Skills

Strategic sales leadership

Relationship building

Multi-channel sales

Travel readiness

Tools

HubSpot

Microsoft Office

Google Workspace

Asana/Slack

Job description

Location: Remote, (Travel ~12x per year)
Start Date: October 2026
Reports to: Director of Foodservice

Company Overview

Little Sesame is a fast growing DMV based CPG company built by a team of accomplished chefs who want to reimagine grocery store shelves and bring restaurant quality food into people's homes. We are focused on delivering high-quality, thoughtfully produced products to a broad national consumer base. Our team is built on a strong foundation of collaboration, accountability, and continuous improvement. As we scale, we are committed to investing in our people and building systems that support long-term growth and operational excellence.

The Job

We are seeking a strategic, high-energy Foodservice Sales Manager to lead nationwide efforts to drive multi channel foodservice sales.

This is a hunter-style, operator-first sales role focused on engaging and activating specific accounts and end users; including restaurants, hospitality groups, campus dining, corporate foodservice, and institutional operators to build grassroots demand that pulls product through distribution.

This is an opportunity to play a key role in shaping the growth trajectory of a mission-driven, fast-growing brand by identifying influential operators, converting them into advocates, and building scalable demand across key U.S. markets.

Key Responsibilities

Multi Channel Sales Strategy & Execution

Grow and execute our national foodservice development strategy focused on driving operator-level adoption to generate pull-through demand in key regions.

Identify, prioritize, and win target accounts across diverse segments: fast-casual and full-service restaurants, universities, K-12, tech campus dining, corporate cafeterias, healthcare, and hospitality.

Own the full sales cycle: lead generation, relationship building, sampling, product pitching, operator education, negotiation, and deal closing.

Strategically cluster wins by targeting anchor accounts and influential operators within key regions to build market presence and momentum.

Generate detailed weekly reports and sales forecasts to track pipeline development, market trends, and conversion performance.

Operator Engagement & Account Management

Cultivate strong relationships with chefs, F&B directors, GMs, culinary decision-makers, and purchasing teams to create loyal customers and brand advocates.

Serve as the primary point of contact for operator accounts, ensuring exceptional service and support post-close.

Conduct trainings, tastings, and field visits to support onboarding and drive repeat usage.

Deliver quarterly business reviews to foodservice team and leadership with key accounts to monitor product success and uncover expansion opportunities.

Drive growth with regional and national foodservice distributors (Sysco, US Foods, etc.) to ensure alignment, availability, and account support — with a focus on regional operating companies.

Facilitate demos, ridealongs, and promotional planning with distributor reps to increase velocity and adoption.

Industry Engagement & Brand Representation

Represent the brand at national and regional food shows, culinary events, and trade expos to generate leads and increase visibility.

Stay informed on competitive activity, category trends, and emerging menu opportunities.

Internal Collaboration & Cross-Functional Alignment

Work closely with marketing, operations, and R&D to tailor product positioning and support successful market execution.

Provide operator insights and feedback to inform product development, innovation, and go-to-market strategy.

Participate in sales meetings, product training, and collaborative planning sessions.

Who You Are

A self-motivated, entrepreneurial sales leader with deep knowledge of the U.S. foodservice ecosystem and a passion for building brands from the ground up.

Skilled in navigating complex sales cycles and securing early wins with high-value, influential operators.

Organized, persistent, and confident managing a national territory and a dynamic sales pipeline.

Comfortable working independently in a fast-paced, mission-driven startup environment.

Qualifications

3–5+ years of experience in foodservice sales, CPG business development, or B2B operator-facing roles.

Proven success in growth sales strategies, targeting and winning operator accounts to drive distribution demand.

Strong working knowledge of foodservice distribution and redistributors like Dot Foods.

Experience across multiple segments (e.g., restaurants, institutional, hospitality, education) is a plus.

Proficiency in CRM tools (e.g., HubSpot), Microsoft Suite, Google Suite, and internal collaboration platforms (Slack, Asana, etc.).

Willingness to travel up to 20% to meet with customers, attend events, and support operator growth.

Base Salary: $98,000–$120,000, commensurate with experience

Bonus: Up To 40%; Discretionary & Revenue-Based Performance

Health Insurance and 401(k) match

Flexible PTO

Little Sesame is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.