Foodservice Growth Marketing Lead

SelectOne; Buffalo (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

SelectOne in Buffalo is seeking a Foodservice Marketing Manager to drive profitable growth by turning market insights and customer needs into actionable plans, strengthening the brand and delivering long-term value.

The role leads commercialization from concept to launch, works with Sales, Culinary, R&D, Insights, Operations and agencies, and collaborates across teams to expand category growth in Foodservice channels.

Qualifications

• 5+ years of progressive marketing experience with increasing strategic responsibility.
• Demonstrated success developing growth strategies within Consumer-Packaged Goods, Foodservice or food manufacturing.
• Experience leading product commercialization and integrated marketing initiatives.
• Strong understanding of Foodservice distribution, operators, chain accounts, menu development and customer marketing.
• Experience managing cross-functional projects and influencing senior stakeholders.

Responsibilities

• Lead commercialization efforts, customer engagement programs, and go-to-market initiatives that deliver measurable business results across Foodservice channels.
• Shape category growth, support key customer relationships, develop future marketing talent, and elevate the company presence within Foodservice industry.
• Develop and execute the annual Foodservice marketing strategy aligned with growth objectives.
• Identify market trends, customer needs, competitive activity and growth opportunities that drive long-term performance.
• Translate insights into actionable marketing and growth strategies for operators, distributors, chain accounts, and customers.
• Partner with Sales leadership to identify growth opportunities and support strategic account planning.

Skills

Marketing leadership

Growth strategy development

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

SelectOne in Buffalo is seeking a Foodservice Marketing Manager to drive profitable growth by turning market insights and customer needs into actionable plans, strengthening the brand and delivering long-term value.

The role leads commercialization from concept to launch, works with Sales, Culinary, R&D, Insights, Operations and agencies, and collaborates across teams to expand category growth in Foodservice channels.