Foodservice Marketing Manager

SelectOne; Buffalo (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

SelectOne in Buffalo is seeking a Foodservice Marketing Manager to drive profitable growth by turning market insights and customer needs into actionable plans, strengthening the brand and delivering long-term value.

The role leads commercialization from concept to launch, works with Sales, Culinary, R&D, Insights, Operations and agencies, and collaborates across teams to expand category growth in Foodservice channels.

Qualifications

• 5+ years of progressive marketing experience with increasing strategic responsibility.
• Demonstrated success developing growth strategies within Consumer-Packaged Goods, Foodservice or food manufacturing.
• Experience leading product commercialization and integrated marketing initiatives.
• Strong understanding of Foodservice distribution, operators, chain accounts, menu development and customer marketing.
• Experience managing cross-functional projects and influencing senior stakeholders.

Responsibilities

• Lead commercialization efforts, customer engagement programs, and go-to-market initiatives that deliver measurable business results across Foodservice channels.
• Shape category growth, support key customer relationships, develop future marketing talent, and elevate the company presence within Foodservice industry.
• Develop and execute the annual Foodservice marketing strategy aligned with growth objectives.
• Identify market trends, customer needs, competitive activity and growth opportunities that drive long-term performance.
• Translate insights into actionable marketing and growth strategies for operators, distributors, chain accounts, and customers.
• Partner with Sales leadership to identify growth opportunities and support strategic account planning.

Skills

Marketing leadership

Growth strategy development

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

About the Company:

Our client is a high-growth, CPG organization. This position will be based in the WNY area.

About the Job:

The Foodservice Marketing Manager is responsible for driving profitable growth through the development and execution of strategic marketing initiatives, commercialization plans, and customer-focused growth strategies. This role serves as the foodservice marketing subject matter expert, translating market insights, customer needs, culinary trends, and business objectives into actionable plans that strengthen the brand’s competitive position and create long-term customer value.

Essential Responsibilities:

Working closely with Sales, Culinary, R&D, Insights, Operations, and external agency partners, this individual leads commercialization efforts, customer engagement programs, and go-to-market initiatives that deliver measurable business results across Foodservice channels. This role requires a balance of strategic thinking and hands-on execution, with responsibility for shaping category growth, supporting key customer relationships, developing future marketing talent, and elevating the company presence within the Foodservice industry.

Foodservice Strategy & Business Growth

• Develop and execute the annual Foodservice marketing strategy aligned with company growth objectives.
• Identify market trends, customer needs, competitive activity and growth opportunities that drive long-term business performance.
• Translate operator, distributor, chain account, and customer insights into actionable marketing and growth strategies.
• Define category growth plans, product positioning and value propositions across Foodservice channels.
• Partner with Sales leadership to identify customer growth opportunities and support strategic account planning.

Product Portfolio & Commercialization

• Own the Foodservice product portfolio strategy throughout the product lifecycle.
• Lead cross-functional commercialization efforts from concept through launch.
• Partner with Culinary, R&D, Regulatory, Operations, and Supply Chain to prioritize and execute innovation initiatives.
• Develop product positioning, launch strategies, customer communications and marketing programs. Evaluate portfolio performance and recommend optimization, expansion or rationalization opportunities.

Marketing & Industry Engagement

• Develop integrated go-to-market strategies that support operators, distributors, chain accounts and sales teams.
• Create customer-focused marketing programs and sales enablement tools that strengthen selling effectiveness.
• Lead Key Food Service Trade Show initiatives including planning, execution and cross-functional management.
• Strengthen the Foodservice brand presence through consistent messaging, thought leadership, partnerships and industry visibility.
• Collaborate with Corporate Brand, Shopper Marketing and Digital Marketing teams to ensure alignment across marketing initiatives.
• Establish KPIs and measure the effectiveness of marketing programs, commercialization efforts, and business initiatives.

Performance & Cross-Functional Leadership

• Serve as the primary marketing leader for the Foodservice business across the organization.
• Partner closely with Sales, Culinary, R&D, Trade & Insights, Operations, Regulatory and Finance to align priorities and drive execution.
• Coach and develop team members while building scalable processes that support growth, collaboration and continuous improvement.

Minimum Requirements:

• 5+ years of progressive marketing experience with increasing strategic responsibility.
• Bachelor’s degree in marketing, or a related field.
• Demonstrated success developing growth strategies within Consumer-Packaged Goods, Foodservice or food manufacturing.
• Experience leading product commercialization and integrated marketing initiatives.
• Strong understanding of Foodservice distribution, operators, chain accounts, menu development and customer marketing.
• Experience managing cross-functional projects and influencing senior stakeholders.
• Exceptional communication, presentation, strategic thinking, and project management skills.

Salary:

The anticipated compensation range for this position is $100,000-$120,000 based on qualifications and experience level + bonus

Travel:

Up to 20% (vendors/trade shows as needed)

Code:

IND123