Digital Growth Marketing Manager

Rosina Food Products; Town of Cheektowaga (NY); Presencial; USD 95 000 - 115 000; Tempo integral

Resumo da oferta

Rosina Food Products is seeking an experienced Digital Marketing & Growth Manager to lead our digital marketing strategy and drive growth across Consumer Products, Foodservice, and Corporate Brand divisions. This role focuses on elevating brand presence, customer engagement, and data-driven optimization of campaigns.

The ideal candidate combines strategic thinking with hands-on execution, leveraging analytics, marketing tech, and cross-functional collaboration to turn business objectives into

Qualificações

• Bachelor's degree in Marketing or related field
• 5+ years digital marketing experience
• Experience leading multi-channel campaigns
• Strong analytical capabilities and data-driven mindset

Responsabilidades

• Develop and execute a comprehensive digital marketing strategy.
• Create annual plans for Consumer Products, Foodservice, and Corporate Brand.
• Identify opportunities to increase brand awareness, engagement, and demand generation.
• Lead integrated campaigns across channels and optimize performance.

Conhecimentos

Digital marketing strategy

SEO & Website optimization

CRM & marketing automation

Campaign management

Data-driven decision making

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

HubSpot CRM

Salesforce CRM

GA4 / Analytics tools

Descrição da oferta de emprego

Rosina Food Products is seeking an experienced Digital Marketing & Growth Manager to lead our digital marketing strategy and drive growth across Consumer Products, Foodservice, and Corporate Brand divisions. This role focuses on elevating brand presence, customer engagement, and data-driven optimization of campaigns.

The ideal candidate combines strategic thinking with hands-on execution, leveraging analytics, marketing tech, and cross-functional collaboration to turn business objectives into