Brand Strategist - Digital Presence

Placements24; The Islands (MS); Hybrid; USD 27,000 - 46,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellness programs

Learning and professional development

Job summary

Placements24 is seeking a Brand Strategist to lead brand development and ensure consistent, compelling representation across all platforms in Paarl. You will conduct market research, analyze consumer insights, and shape messaging to strengthen market positioning.

The role requires strong branding principles, strategic thinking, and the ability to work with cross-functional teams in a dynamic environment. Hybrid work is available, with opportunities for growth and development.

Qualifications

• Bachelor’s degree in marketing, business, communications or related field.
• Proven brand strategy experience and development across channels.
• Strong market research, insights, and strategic planning capabilities.
• Excellent written and verbal communication with presentation skills.

Responsibilities

• Conduct market research and competitive analysis to identify brand opportunities.
• Develop and refine brand positioning, messaging, and value propositions.
• Create comprehensive brand guidelines and ensure consistent application.
• Collaborate with creative, marketing, and product teams to translate strategy into actions.
• Monitor brand health and provide strategic recommendations for optimization.
• Develop and present strategic brand plans and campaign concepts to senior leadership.

Skills

Brand strategy

Market research

Brand positioning

Communication

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Business, Communications

Job description

About the Role

Our client is seeking an insightful and creative Brand Strategist to join their marketing team in Paarl . This pivotal role involves shaping and evolving the company's brand identity and ensuring its consistent and compelling representation across all platforms. You will conduct market research, analyze consumer behavior, and develop strategic recommendations to enhance brand positioning, messaging, and overall market impact. The ideal candidate possesses a strong understanding of branding principles, market dynamics, and digital communication, with a passion for building resonant brands.

Key Responsibilities

• Conduct market research and competitive analysis to identify brand opportunities and challenges.


• Develop and refine brand positioning, messaging, and value propositions.


• Create comprehensive brand guidelines and ensure their consistent application across all marketing materials and communication channels.


• Collaborate with creative, marketing, and product teams to translate brand strategy into actionable initiatives.


• Monitor brand health and market perception, providing strategic recommendations for optimization.


• Develop and present strategic brand plans and campaign concepts to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• Proven experience as a Brand Strategist, Brand Manager, or similar role with a focus on brand development.


• Strong understanding of market research methodologies, consumer insights, and strategic planning.


• Excellent analytical, problem-solving, and critical thinking skills.


• Exceptional written and verbal communication and presentation abilities.


• Experience working with cross-functional teams in a dynamic environment.

Benefits

• Competitive annual salary and bonus structure.


• Hybrid work model offering a blend of office and remote work flexibility.


• Comprehensive health and wellness programs.


• Opportunities for continuous learning and professional development.


• A collaborative and innovative work culture in Paarl .