Brand Strategy & Activation Specialist

Quality Talent Group; New Providence (NJ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive benefits package

Paid time off

Health insurance benefits

Retirement program

EAP and mental well-being resources

Well-being reimbursement

Parental leave

Paid holidays and volunteer time

Learning and development opportunities

Job summary

Quality Talent Group is partnering with a leading consumer health and personal care company to recruit a Brand Management professional. The role focuses on forecasting, insight gathering and business case development, collaborating across Brand Marketing, Customer Strategy, Sales, eCommerce and agency partners.

You will own the activation calendar, guide product launches and retail initiatives, and drive in-store execution through merchandising and trade programs.

Qualifications

• Bachelor's degree required; Marketing/Business preferred.
• 2+ years in brand mgmt, trade marketing or analytics.
• Experience in new product forecasting and business cases.
• Strong budget management and forecasting skills.
• Strong analytical thinking.

Responsibilities

• Serve as primary liaison between Brand Marketing, Customer Strategy, Sales, eCommerce, Field Teams, and agency partners.
• Support and execute integrated trade marketing, shopper marketing, and omnichannel activation plans.
• Own the annual activation calendar, coordinating product launches, retail programs, and key commercial initiatives.
• Lead customer-specific trade customization by adapting brand strategies and promotional plans.
• Drive in-store excellence through display planning and merchandising initiatives, and retail activation programs.

Skills

Brand management

Trade marketing

Forecasting

Analytical skills

Education

Bachelor's degree

Job description

Quality Talent Group is partnering with a leading consumer health and personal care company to recruit a Brand Management professional. The role focuses on forecasting, insight gathering and business case development, collaborating across Brand Marketing, Customer Strategy, Sales, eCommerce and agency partners.

You will own the activation calendar, guide product launches and retail initiatives, and drive in-store execution through merchandising and trade programs.